Website development for a luxury furniture group
Oniro Group, a luxury furniture and design company, has chosen our agency to build its website. This project differs from those for individual brands, as the group website is not intended to sell products: its purpose is to present the whole collection clearly.
The group brings together brands with very different identities, ranging from the classic furniture of Jumbo Collection to licensed collections from fashion houses such as Etro Home Interiors, Roberto Cavalli Home Interiors and Gianfranco Ferré Home, right through to the experimental design of JCP Universe. Each has its own website and its own audience: the parent company’s task is to showcase the manufacturing capability that makes them all possible.
For this reason, the most developed feature of the website is not the catalogue but the interior design service, organised into five distinct sections: an introduction to the service, the working method, branded projects, special partnerships and private residences. It is here that the difference between a group and a mere collection of brands becomes apparent, because a comprehensive interior design project can draw on expertise and collections that no single company possesses.
The project is rounded off by a page on the group and its values, the ‘Brands’ section, Oniro Lab, a store locator for the international network, a members’ area and the whistleblowing section – a regulatory requirement typical of well-structured organisations. The website is bilingual in Italian and English.
A group website has a different role to its brands
A parent company’s website should not sell products: that is the role of the individual brand websites. It should showcase what makes the whole possible – namely, the industrial and design capabilities that none of the companies possesses on its own.
This is why, with Oniro Group, the most developed element is not the catalogue but the interior design service, organised into five pathways. This is where you can see the difference between a group and a mere collection of brands. Looking after the entire ecosystem, from the individual brand websites to that of the parent company, has enabled us to build a level of consistency that would be impossible when working on an isolated project.
NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then, we have worked with over three hundred clients. We are a team on a human scale: you speak directly to those working on the project, with no middlemen, even after launch.
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NewVisibility, a web development agency in the province of Como, which designed and built the group's bilingual website.
An industrial group active in luxury furniture and interior design, bringing together several brands with distinct identities and positioning.
A brand website sells an identity and a catalogue. A group website shows the industrial and design capability that makes the individual brands possible.
Because it is where the group expresses a value the individual brands do not have: a complete interior design project can draw on the expertise and collections of all the companies.
Interior design projects created for settings that carry a brand's identity, from private residences to spaces that call for a recognisable signature.
To connect interest generated online with the international sales network, guiding potential customers to the nearest store or partner.
Yes. Working on the entire ecosystem, from the individual brand websites to the parent company's, allows a consistency that an isolated project cannot achieve.