Ratti Inox – Production of an emotional video

Ratti Inox Production of an emotional video

Production of an emotional video Photo/Video

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A message built on empathy, with synchronised graphics and audio

A moving video for Ratti Inox

If you want to convey a message by appealing to empathy, an emotional video is the right investment. For Ratti Inox, we produced a video that communicates the company’s values and raises awareness amongst viewers.

We paid close attention to the visual effects and synchronisation with the audio track, resulting in a video lasting approximately 1 minute and 15 seconds with on-screen text, which is more captivating and engaging than a simple corporate presentation.

The main video is in 16:9 widescreen format (1920x1080) and lasts 1 minute and 15 seconds. The video is designed for use on websites, social media and in corporate presentations.

A corporate video allows you to show clients and suppliers what is difficult to explain in words: workplaces, people, machinery and working methods. Designed to be split into several parts, it can be used on every page of the client’s website to explain processes, products and services.

Year of production
2022
Video type
Corporate video
Video format
Landscape 16:9 (1920x1080)
Channels of use
Website and social media
Production team
NewVisibility Video Department: creative direction, filming and editing
Equipment
LED projectors (300–1,200 W), sliders, dollies, Ronin gimbals and drones
A dedicated team and a video production service with its own equipment

The video department that oversees the project from concept to delivery

Behind this project is the video department at NewVisibility. Andrea is in charge of creative direction, whilst Marco and Edis are the hands and eyes behind the camera, from filming to editing and right through to post-production. Corporate videos are designed to be split up: in addition to the full-length film, shorter clips are produced for inclusion on the website to explain processes, products and services.

The video production service handles every project from concept to final edit. For filming, we use 300 to 1,200-watt LED lights, sliders, dollies and Ronin gimbals, all of which we own. We also use drones for location and corporate videos. If you have a business, a product or a space to showcase, start with our video service.

Meet the NewVisibility team

Discover our video production services
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NewVisibility, a video production and communications agency based in Cantù, in the province of Como.

A video that focuses on empathy rather than a list of products: the images, music and graphics convey the company’s values.

The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.

Our corporate videos are designed to be split into several parts: as well as the full-length video, short clips are created to be embedded on the website’s pages to explain processes, products and services.

For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. We also use drones for location and corporate videos.

The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.

It depends on the number of shooting days, the number of locations or sets, the people involved, the duration and the formats to be delivered. We start with a site visit and a shot list, then draw up a quote.

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