How do you use AI content at trade fairs, showrooms and in-store screens?

Trade fairs and showrooms

Screens, video walls and points of sale

AI content for trade fairs, showrooms and in-store screens means videos and images designed to be seen live: on monitors, video walls or totems, often in a loop. The format depends on the screen available and on the distance from which it is viewed.

NewVisibility, in Cantù in the province of Como, produces content for companies in Como, Brianza and Milan, with an in-house team that also handles photos and videos shot live.

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Define the screen

We start from the format and orientation of the screens available.

Think about the loop

Content that repeats must also work for someone who watches it for only a few moments.

Coordinate the set-up

The content works together with the graphics, lighting and spaces of the stand or store.

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Portfolio

Artificial intelligence work

About us

The Cantù team

Meet the in-house team that handles content, video and marketing for companies between Como and Milan.

Meet the team
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In newsletters and presentations a few carefully crafted AI visuals, in the brand's style, are enough to make every mailing or proposal recognisable. NewVisibility, in Cantù in the province of Como, prepares them for companies in Como, Brianza and Milan, with a short animation too where the format allows.

For hotels and tourism on Lake Como AI content helps to portray spaces, atmospheres and experiences in a style consistent with the property, complementing live photos and video. NewVisibility operates from Cantù, in the province of Como, with art direction.

In the fashion and design sector AI content calls for attention to style, materials, light and atmosphere, guided by art direction. NewVisibility, in Cantù in the province of Como, works for companies in Como, Brianza and Milan starting from references and brand identity.

The formats of AI videos depend on the channel: vertical for smartphones, horizontal for websites and presentations, dedicated formats for showroom and point-of-sale screens. In Cantù, in the province of Como, we define them at the start of the project for companies in Como, Brianza and Milan.

To adapt AI content to a fashion or design brand, you start from its aesthetic language: materials, light, tone and references. NewVisibility, from Cantù in the province of Como, interprets these elements through art direction, including for companies in Milan and Brianza.

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