Menu digitisation for a trattoria in Cantù
Zero contact through menu digitisation: our agency transcribed the entire Trattoria Cibo Sano menu onto its website and produced several forex stands to be placed on the restaurant's tables.
The detail of the transcription deserves a note, because it is the part of the work that usually stays invisible. Digitising a menu does not mean photographing it or uploading a PDF: it means rewriting it as web content, item by item. It is the only way for it to be readable on a smartphone without zooming, updatable without redoing a document and indexable by search engines.
This last aspect is the one that is often missed. A PDF menu is invisible to Google, whereas a menu written on the page makes the restaurant findable by people searching for a specific dish in their area. Digitisation born for hygiene reasons therefore brings a visibility benefit that outlives the emergency that prompted it.
We also designed and produced the physical supports in forex, a rigid material that can be sanitised, which solved the practical problem of a paper menu shared between different customers. Scanning the code opens the menu directly in the browser, with no apps to download: a constraint that at the time made the difference between a system that is used and one that is abandoned.
A PDF menu is invisible to Google
The shortcut, when digitising a menu, is to upload the existing PDF. It works, it takes five minutes, and it wipes out almost all the benefits: a PDF is hard to read on a phone, has to be redone with every change and, above all, is invisible to search engines.
For Trattoria Cibo Sano we transcribed the menu item by item as website content. It is tedious, invisible work, but it is what makes the restaurant findable by people searching for a specific dish in the area. A benefit born of a hygiene requirement that has remained useful long after.
NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends who were already building websites long before giving the agency a name, with more than 20 years of experience. Since then we have worked with more than three hundred clients. We are a team on a human scale: you talk directly to the people working on your project, with no intermediaries, even after launch.
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NewVisibility, a communications agency in Cantù, which transcribed the menu onto the website and produced the forex stands for the tables.
Rewriting it item by item as web content, instead of uploading a photo or a PDF of it. It is the only way to make it readable, updatable and indexable.
Because it is hard to read on a smartphone, has to be redone with every change and is invisible to search engines. Three drawbacks that cancel out the advantages of digitisation.
Yes. A menu written on the page makes the restaurant reachable by people searching for a specific dish in their area, which is impossible with an attached document.
Rigid panels placed on the tables with the QR code printed on them. The material can be sanitised with a cloth, solving the problem of the shared paper menu.
No. Scanning the code opens the menu directly in the browser, with nothing to install: a constraint that determines whether the system is used or abandoned.
Yes, we have done so for several restaurants in the Como and Cantù area, handling both the digital side and the physical stands for the dining room.