Website redesign for a tyre distributor
Our agency's team of developers worked on the redesign of the website of Tagliabue Gomme Gross, one of Italy's largest tyre distributors, in business since 1923, creating a platform that reflects the brand's identity.
This project addresses a different audience from the group's other websites: not the motorist but the dealer, the tyre specialist, the workshop. These are professional customers who judge a distributor on availability, breadth of range and reliability of supply, not on retail price or fitting services.
The structure reflects this with a catalogue organised into three families, tyres, wheels and accessories, and with a section dedicated to the distribution network. The pages on history, values and vision complete a story that carries more weight in an ongoing supply relationship than it would with an end customer.
What really sets the project apart, however, is a frequently asked questions page dedicated to the EU Deforestation Regulation (EUDR), which concerns natural rubber and therefore the entire tyre supply chain. It is a choice that turns the website into an information tool for the network: when a regulation comes into force that changes documentation requirements, the distributor that explains it to its customers builds a relationship no promotion can replicate.
Explaining a regulation to customers builds a relationship
The most interesting page on this website is a frequently asked questions section about a European regulation. It looks like technical, marginal content, yet it is the smartest move: when a regulation comes into force that changes the documentation requirements of an entire supply chain, the distributor that explains it to its dealers becomes a point of reference.
It is a kind of content no promotion can replicate, because it builds authority instead of buying attention. And in an ongoing supply relationship, where the professional customer values reliability before price, that positioning is worth a great deal.
NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you talk directly to the people working on your project, with no intermediaries, even after launch.
Read our manifesto
NewVisibility, a web development agency in the province of Como, which handled the redesign of the distributor's website.
At professional customers such as dealers, tyre specialists and workshops, who judge a distributor on availability, breadth of range and reliability of supply.
Tyres, wheels and accessories, as one of Italy's largest distributors in the sector, with a business dating back to 1923.
A European regulation on deforestation that also covers natural rubber, and therefore the tyre supply chain, introducing documentation requirements for operators.
Because the distributor that explains a new regulation to its dealers becomes a point of reference. It is authority that is built, not attention that is bought.
Everything changes: professionals judge continuity of supply and range, not retail price or fitting services. The structure has to speak their language.
Yes. We design structures built around the way professional customers assess a supplier, which is very different from the logic of a consumer website.