Website development for a pizzeria
Drawing on our passion and experience, we created a website for La Tupi that is simple yet complete with all the necessary information. The website is responsive, so it can be viewed on any mobile device, and its content is SEO-optimised.
The key structural choice was separating pizza from the kitchen. In restaurants the two often live under the same roof, but not in the minds of people searching: someone who wants a pizza and someone looking for a restaurant for dinner come from different searches and weigh up different things. Giving each its own section lets the venue present itself properly to both.
Alongside the two food offerings, the website gives space to the venue and its atmosphere, with separate sections. For a neighbourhood business this matters more than it might seem, because choosing where to go for dinner depends not only on the menu but on the kind of evening you have in mind, and showing the spaces is the most direct way to get that across.
The project is completed by a news and promotions section, useful for themed evenings and seasonal offers, and the contact details. The structure is deliberately compact: for a venue with a well-defined catchment area, an essential, fast website that ranks well in local searches works better than an elaborate one. The digital menu, which customers open via a QR code at their table, also runs on the website.
Pizza and restaurant are two different searches
Many venues serve both pizza and a full kitchen and present them together, as if they were the same offering. But people looking for a pizzeria and people looking for a restaurant for dinner make different searches on Google and weigh up different things. Separating the two sections lets the venue present itself properly to both audiences.
We then gave space to the venue and its atmosphere, which for a neighbourhood business counts for more than expected: choosing where to go for dinner depends on the kind of evening you have in mind, not just on the menu. We are based in Cantù and have always worked with local businesses.
Andrea and Luca, lifelong friends, had already been building websites for several years before giving themselves a name: NewVisibility, in 2013. Since then we have worked with more than three hundred clients. We are a team on a human scale: you speak directly with the people working on your project, with no intermediaries, even after launch.
Read our manifesto
NewVisibility, a communication agency in Cantù, in the province of Como, which created the responsive website with SEO-optimised content.
Because people looking for a pizzeria and people looking for a restaurant for dinner come from different searches and use different criteria. Two sections serve both properly.
Because choosing where to go for dinner depends not only on the menu but on the kind of evening you have in mind. Showing the spaces is the most direct way to communicate it.
That texts, headings and structure are written with the words people actually search for in mind, in this case mainly local searches related to Cantù.
Yes, the layout is responsive. In the restaurant sector, browsing almost always happens on mobile, often just before deciding where to eat.
To give visibility to themed evenings and seasonal offers, which are the occasions that bring an existing customer back to the website.
It is a separate project, but it runs on the same website: the QR code on the tables opens the menu pages without requiring any app.