Website development for an outdoor kitchen company
Our agency’s team of developers designed and built the official website for Kioo, a company specialising in high-quality outdoor kitchens, with the aim of providing a straightforward browsing experience for a product that is anything but simple.
An outdoor kitchen is a significant and highly customisable purchase: dimensions, modules, fittings and finishes all vary, and the customer needs to be able to visualise the end result before committing. For this reason, the central element of the project is the configurator, which allows users to build their own solution rather than choosing from predefined options.
Built around the configurator, the website is designed to address the typical concerns associated with this product, all of which boil down to the same question: what happens when it’s left outside all year round? For this reason, the technical specifications have their own dedicated pages, ranging from the waterproof protective cover to resistance to the elements and UV rays. This content dispels doubts, and taken together, it is worth more than any sales pitch.
The range is presented through two distinct models, each with its own dedicated page, and the project is rounded off by a purchase support section with information on dispatch and delivery, payment methods and terms and conditions. The platform is built on Magento with a customer area and shopping basket, and is available in Italian and English.
A configurable product requires a tool, not a catalogue
An outdoor kitchen isn’t sold on the basis of a product sheet alone. Modules, dimensions, fittings and finishes vary, and customers need to be able to visualise their own configuration before spending a significant amount of money. That’s why the configurator isn’t just an add-on to the website: it is the website.
The second decision concerns the content. Anyone considering an outdoor kitchen shares the same concern: what happens when the units are left outside all year round? Dedicating a separate page to waterproofing, weather resistance and UV resistance means addressing that concern before it becomes a reason to walk away.
Andrea and Luca, lifelong friends, had already been building websites for several years before giving themselves a name: NewVisibility, in 2013. Since then, we have worked with over three hundred clients. We’re a team on a human scale: you speak directly to the people working on your project, with no middlemen, even after publication.
Read our manifesto
NewVisibility, a web development agency in the province of Como, which designed and developed the official website with its product configurator.
High-quality outdoor kitchens: modular, configurable kitchens designed to stay outdoors and withstand the weather.
To build your own solution instead of choosing between predefined options. For a modular, high-value product, being able to visualise the result is what unlocks the decision.
Because they answer the typical purchase objections. Anyone considering an outdoor kitchen wonders how it will cope with rain and sun: the answer must be easy to find.
It is the central question for this product, and the website dedicates specific pages to the waterproof protective cover and to resistance to the elements and ultraviolet rays.
Because it natively handles variants, customer area and basket, offering a solid base on which to build a configurator without developing everything from scratch.
Yes, when the product calls for it. For modular or made-to-measure items, a configurator shortens the distance between interest and enquiry far more than a static catalogue.