Video produced for KIOO, high-end outdoor kitchens
For KIOO, an Italian company specialising in high-end outdoor kitchens, we produced a video that showcases the product through a compelling, elegant narrative that is consistent with the brand’s identity.
The outdoor kitchens are shown in their ideal setting: sophisticated outdoor spaces, high-quality materials and advanced functionality. Every shot conveys the craftsmanship, minimalist design and convivial spirit of the collection. The two videos are approximately 1 minute long each.
The main video is in 16:9 widescreen format (1920x1080) and lasts 1 minute and 5 seconds. One additional video focusing on specific aspects of the project was also produced. The videos are designed for the website and social media channels.
A product video showcases features and details in motion, answering the questions a customer might ask before making a purchase and reducing the need for further explanation.
Video production: who works on your content and what tools do they use?
NewVisibility’s video production service begins with a site visit and the creation of a shot list, followed by filming and, finally, editing and post-production. The same team handles the entire process: Andrea as creative director, and Marco and Edis on camera and editing. For a product video, we start with what needs to be shown – features, materials and usage – and create lighting that ensures these elements are clearly visible even on small screens.
We film using LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals: the lighting adapts to the environment, sliders and dollies add movement to the camera, whilst the gimbal keeps handheld shots steady. We own all the equipment, so we organise the schedule and set-up ourselves.
Discover our video production services
NewVisibility, a video production and communications agency based in Cantù, in the province of Como.
Two landscape-format videos on outdoor kitchens, each lasting about a minute.
The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
It depends on the number of products, the number of shooting days, the duration and the formats to be delivered. We’ll start with a rough plan and then draw up a quote.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.