Development of a landing page dedicated to the metaverse
For JCP Universe, our agency has developed a landing page dedicated to the metaverse, designed to introduce the brand’s audience to a new world and to showcase what represents one of the frontiers of digital interaction.
A project of this kind presents a communication challenge rather than a development one. The metaverse is a topic about which most people have only a vague idea, and a brand that decides to enter this space risks making two opposing mistakes: taking it for granted, speaking to those who are already familiar with it, or trivialising it. The landing page had to strike a balance, sparking curiosity without requiring any prior knowledge.
We chose the format of a standalone landing page rather than a section of the website precisely for this reason. A dedicated page allows us to build a continuous narrative flow, without the distractions of the menu and the catalogue, and to give the topic the space and pace it deserves: those who visit the page do so to understand, not to buy.
It’s a project that also effectively reflects the type of customer. A brand that defines itself as unconventional and presents objects from an imaginary world finds a natural fit in the metaverse, far more so than a traditional company would. This is why the project was not merely a technological exercise but an extension of the brand’s identity.
A new topic should be explained without taking it for granted
When a client wants to tackle an emerging topic such as the metaverse, the greatest risk is not technical: it is one of communication. You can either speak to those who are already familiar with the subject, thereby excluding everyone else, or trivialise it and lose credibility. The landing page had to strike a balance.
This is why we opted for a standalone page rather than a section of the website: we needed a continuous narrative flow, without any menus or catalogues to distract, because anyone landing on that page wants to understand something, not to buy. It’s the sort of project we’re happy to take on, because guiding a client into uncharted territory is part of what we mean when we say we propose approaches, not just deliver outcomes.
NewVisibility was founded in 2013 based on an idea by Andrea and Luca, lifelong friends who had been building websites long before giving themselves a name: more than 20 years of experience. Since then, we have worked with over three hundred clients. We’re a team on a human scale: you speak directly to the people working on your project, with no middlemen, even after launch.
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NewVisibility, a web development agency in the province of Como, which designed and built the dedicated page for the brand.
Because a standalone page allows a continuous narrative flow, with no menu or catalogue to distract. Those who arrive there want to understand a topic, not buy a product.
A digital environment in which the brand extends its presence. For a brand presenting objects from an imaginary reality it is a natural fit, not a cosmetic exercise.
Without taking it for granted and without trivialising it. The page must spark the curiosity of those with no prior knowledge while remaining credible for those who already know the topic.
No. It makes sense when it is consistent with the brand's identity: for a traditional company it risks looking like an exercise, for an experimental brand it is a natural extension.
A landing page has a single goal and a linear path, with no side navigation. A website serves several needs at once and therefore spreads attention.
Yes. We support clients on new ground too, assessing together whether the project is consistent with their positioning or risks remaining an exercise for its own sake.