JCP Universe Video production for Fuori Salone – Meta-Physical exhibition
Video production for Fuori Salone – Meta-Physical exhibition Photo/Video
Video of the ‘Meta-Physical’ exhibition by JCP Universe at Fuorisalone 2023
JCP Universe has returned to Fuorisalone with the exhibition ‘Meta-Physical’, created in collaboration with Eliseo H. Zubiri and produced with ONIRO Lab. The installation marks the brand’s expansion into the virtual world, with its first proprietary metaverse and the creation of furniture in the form of NFTs.
The video takes the viewer inside the exhibition space, an unconventional digital showroom: subdued lighting, screens projecting dreamlike landscapes, suspended scenographic elements and visitors moving amongst images and objects. The pace is brisk and the editing alternates between wide shots and close-ups.
The main video is in 16:9 landscape format (1920x1080) and lasts 1 minute and 3 seconds. The final deliverables also include four clips in 9:16 vertical format (1080x1920), designed for reels and stories. The video is intended for the website, YouTube and social media; the vertical clips support the event’s communication.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. A digital installation video captures what, in real life, lasts only a few days: the lighting, content and atmosphere of an immersive experience, ready for the website and social media.
The video department: a brisk pace, filming and post-production
For the brands within the ONIRO Group, our video department works in a distinctive style: a brisk pace, clean shots and editing that keeps the viewer engaged. A dedicated team oversees the project from concept to delivery, with a creative director setting the narrative and Marco and Edis handling filming, editing and post-production. For digital and immersive installations, the challenge is to recreate on screen the experience of being there in person: low lighting, projected content and carefully calibrated camera movements.
For filming, we use our own 300 to 1,200-watt LED projectors, sliders, dollies and Ronin gimbals. Each video is designed for the channels on which it will be shown: website, YouTube and social media, in both landscape and portrait formats. If you’d like a video for your brand, start with our video service.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
An exhibition on design in the virtual world: it brings JCP Universe into the metaverse and showcases furniture in the form of NFTs in a digital exhibition space.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
With low-light filming, careful attention to the projected content and precisely calibrated camera movements, to recreate the live experience on screen.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on exhibition screens, the website and social media.