A new brand identity for Melas
Melas designs bespoke wooden packaging that combines artisanal precision with industrial reliability, protecting what matters with professionalism, care and a family spirit. For Melas, we have created a new visual identity that embodies the company’s reliability and solidity: a logo redesign, the definition of a colour palette, the selection of typefaces and the development of a photographic style consistent with the brand’s values, as well as a wide range of practical applications for the new visual system.
Corporate identity
The new brand identity has been rolled out across a wide range of corporate touchpoints: from workers’ uniforms to corporate materials such as business cards, letterhead and official documentation, right through to the wooden crates, which themselves serve as a vehicle for the Melas brand.
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