Organic social media for bespoke interiors
NewVisibility, a communication agency in Cantù, in the province of Como, manages the social media presence of Italian Fit Out, a company specialising in bespoke interior fit-outs. An entirely organic strategy designed for an international audience: content in English on Instagram, Facebook, LinkedIn and Pinterest, coordinated through a shared editorial calendar.
Editorial calendar and LinkedIn carousels
For Italian Fit Out, we at NewVisibility developed an editorial calendar in English that distributes content across the four channels, adapting each post to the language of the platform: more visual on Instagram and Pinterest, more corporate on LinkedIn, closer to the community on Facebook. The aim is to give consistency to the way projects are presented and keep the brand visible over time.
On LinkedIn we also created 4:5 PDF carousels, built with images only, to scroll through the projects in a clean, professional way. From our team in Cantù, in the province of Como, we handle the editorial plan, graphics and publishing, to grow Italian Fit Out's visibility organically.
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