Dottoressa Maria Bertollo - Logo design for a psychotherapist in Cantù

As well as developing the website, our communication agency in the province of Como also took care of designing the logo. The starting idea was to combine the illustration of a face, representing the human mind, with a plant, a symbol of stability, strength and the inner growth achieved through the journey of therapy. The colours of the logo, and therefore of the website, are soft and delicate, to convey calm and well-being, the main goals of the doctor's work.

Logo design is a fundamental part of building a brand identity, whether for a company, a shop or a professional, as in this case. The logo is the first point of contact with the doctor and, in a limited space, it must convey the information needed to recognise who she is.

With its clean, simple lines, the logo created by the NewVisibility graphic design team communicates exactly what the doctor does, through the illustration, the lettering and, not least, the colours.