Digital Menus for Bars and Restaurants in Como

The so-called "phase 2" started a few weeks ago now and almost all restaurants in the province of Como have resumed business with the necessary safety measures. One of the various requirements for reopening is the digitalisation of the menu, to avoid printing hundreds of disposable copies or having to laminate existing ones and sanitise them every time the customer changes.

Our communication agency in Cantù has come up with a digital system to avoid all this: by scanning with a smartphone a QR code placed on every table of bars and restaurants, customers can access the digital version of the menu. The menu, optimised for all mobile devices, is hosted directly on the venue's website and synchronised with it, so that it is always up to date with any changes made on the site.

Each customer can thus browse the menu on their own mobile device, without having to come into contact with other surfaces, and can view the menu and the list of allergens divided into detailed sections (à la carte menu, pizza, drinks, desserts...) all just a few clicks away.

For the restaurateur the benefits are many: from the economic side, as there is no need to reprint the menu every time or disinfect it, to the commercial and marketing side. By installing the Facebook Pixel, in fact, every user who visits the restaurant's digital menu will be tracked and added to a target audience for future sponsored ads on social media. Not only that: through the automated profiling of website visitors, it is possible to find new users with similar interests, tastes and habits, to show them personalised, targeted ads with a considerable saving in budget.

Do you also have a business in the catering sector and don't know how to manage your menu to avoid the spread of COVID-19? Contact NewVisibility: we have the solution to your problem!