Chase your website visitors and find potential customers with retargeting

Retargeting (or remarketing) is a form of online advertising aimed at a specific group of users based on their previous interactions with a Facebook page, an Instagram profile, an app, a website or an e-commerce store. This form of advertising helps you keep the visibility of your brand or business high even (and especially) after users have interacted with you online.

How does retargeting work?

Through the "pixel", a small piece of code placed inside your website, an anonymous cookie is left on your visitors' browser. Later, when the users tracked by the cookie browse the web, they can be reached by your targeted ads.

Once your audience of visitors has been built, you will also be able to identify people similar to your regular customers, i.e. users with buying habits, tastes and behaviour similar to those who regularly visit your online communication channels.

Why is it an excellent investment?

Because with a small budget you can effortlessly reach a targeted audience, keep the memory of your brand alive even a few days after the last visit to your site, and communicate with people who do not know you but who might be interested in your products or services.

You have surely searched for a certain product on the internet and shortly afterwards seen that same product among the sponsored ads in your Instagram or Facebook feed, haven't you? That is exactly an example of retargeting.

It is well known that the conversion rate on a first visit to an e-commerce store is very low, around 2%, because users need to get to know a new brand and convince themselves to buy in a short time. If you have an e-commerce store or are thinking of building one, with this tool you can remind your visitors that your product is always available, perhaps by offering targeted discounts.

A powerful tool, don't you think? Call our web agency in Como now and ask for a consultation to activate your retargeting campaign!