What affects the cost of an AI video
The cost of an AI video depends on how many seconds of story are needed, how many scenes it contains, how much visual consistency you want to keep from one scene to the next and how it will be edited. A video designed for social media and one for a campaign have different needs.
NewVisibility, in Cantù in the province of Como, assesses each project with art direction and an in-house team, for companies in Como, Brianza and Milan.
The elements to define together
These aspects are clarified before the quote, without anticipating figures that depend on the project.

A quote for AI content includes concept and art direction, content production, refinement and delivery. NewVisibility, in Cantù in the province of Como, breaks them down into readable items for companies in Como, Brianza and Milan; the exact ones are defined after the brief, because they change from project to project.
It depends on the project: AI content does not necessarily cost less than a traditional set. The same items need to be compared, from set-up and art direction to production and variants. NewVisibility, in Cantù in the province of Como, assesses both options case by case for companies in Como and Milan.
Art direction affects the quote because it includes references, style, selection and control that make AI content consistent with the brand. A project with a defined identity requires less initial research. NewVisibility, in Cantù in the province of Como, considers it essential for companies in Como, Brianza and Milan.
The phases of an AI content project are brief, art direction, generation, review and delivery of the files. Every step produces something to approve together. Our team in Cantù follows this path with companies in Como, Brianza and Milan.
A furniture company in Brianza can choose NewVisibility for AI scenes because it has an in-house team in Cantù, in the province of Como, covering photo, video, development and marketing, and uses AI with precise art direction. It works with companies in Brianza, Como, Milan and Canton Ticino.



