What mistakes should you avoid in a restaurant's e-commerce site?

The most common mistakes in a restaurant's e-commerce site are a design disconnected from the venue, a complicated purchase and a shop left without maintenance.

A restaurant e-commerce site works when it conveys the venue's atmosphere, makes buying easy and is looked after over time. At NewVisibility we design it bespoke precisely to avoid these mistakes, from product pages to payment, through to security and updates after launch.

A shop that doesn't look like you

A generic template doesn't tell your venue's story. A bespoke design keeps the same style customers find in the dining room.

An obstacle course to buy

Unclear product pages, too many steps or limited payment options lead to abandoned baskets. You need a simple journey, with secure payments and clear shipping.

A shop left to itself

Without updates, backups and checks the shop becomes slow and vulnerable. We take care of it, with hosting on our own managed servers. Discover our e-commerce service.

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Want to avoid these mistakes in your shop?

Tell us about your project or your current e-commerce site: we will tell you how to improve it.

Services of interest

To make your venue's e-commerce site known you need a solid SEO structure, fast pages and coordinated communication. For restaurants in Como, Brianza, Milan and Lugano, NewVisibility also handles website, video, social media, local campaigns and a QR code digital menu, so every channel leads to the shop.

The cost of a restaurant e-commerce site depends on the number of products, bespoke design, payment methods, shipping and integrations with your management software. NewVisibility, in Cantù, looks at your venue's needs and prepares a quote once the project is clear, with no standard prices.

With a restaurant e-commerce site you can sell online the products that represent your venue and your cuisine, each with a clear product page, carefully chosen photos and a simple basket. For food products, check labelling and storage rules with a consultant; NewVisibility handles the digital side.

Your own restaurant e-commerce site gives you control over image, products, payments and your relationship with customers, who buy directly from you. Third-party platforms can sit alongside it. NewVisibility builds the shop bespoke on Magento (Adobe Commerce), with a design that reflects your venue's atmosphere.

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