To optimise a restaurant's Google Business Profile you need the right categories, opening hours that are always up to date (holidays included), real photos of the venue and the dishes, links to the menu and bookings, and thoughtful replies to reviews. The profile must say the same things as your website: consistency and freshness are what count.
The points we check in the profiles of restaurants, pizzerias and venues.
The profile works better when it points to a website with consistent content: the same information on address, opening hours and services, plus dedicated pages for the menu and the area. In our SEO for restaurants we look after profile and website together, from Cantù for venues in Como, Brianza, Milan and Lugano.
Write to us: we analyse your profile and website and tell you where to start.
An SEO-friendly menu is a text page on your website, not just a PDF or a photo: dish names, ingredients and original descriptions organised into sections, with structured data. That way Google and AI assistants can read it and show it to people looking for a dish in your area.
Restaurant reviews matter for local SEO: invite satisfied guests to leave one, reply to every review politely and use recurring themes to improve your website copy. Fake or paid reviews should always be avoided; for the rules, it is best to check with your own consultant.
To have a restaurant cited by AI assistants you need clear copy about your cuisine, area and opening hours, FAQs with direct answers, structured data and consistent information across website and Google profile. This is AI Optimisation (AIO), which we pair with SEO: nobody can guarantee a citation, but your venue becomes easier to understand.
A restaurant blog is worthwhile if it publishes original, useful content, such as events, seasonal dishes, your cooking philosophy and the local area, and is updated consistently. Each article is a new page that can be found in search; otherwise it is better to start with a few well-crafted pages.