SEO results for an industrial company are measured with periodic reports on three figures: the positions of the keywords we work on, organic traffic to product, process and technical sheet pages, and contact requests coming from the website. We go through them with the company to decide the next priorities, with clear numbers and no unrealistic promises.
SEO is continuous work: reports lead to new pages, content updates, link building and technical improvements. This is the method of our SEO content, from Cantù, in the province of Como, for industrial and manufacturing companies in Como, Brianza, Milan and Lugano.
Write to us: we start with an SEO audit of your website.
The cost of SEO for an industrial company depends on how many processes, products and technical sheets to present, the state of your website, the markets and languages to cover, the competition and how continuous the work is. We start with an SEO audit and propose a tailored plan, from Cantù for companies in Como, Brianza, Milan and Lugano.
To get a manufacturing company found on Google by buyers you need dedicated pages for your processes, products and certifications, written with the words buyers and partners actually use, catalogues and technical sheets that are easy to find, and a fast, mobile-friendly, properly indexed website. Your site then becomes your first business card in front of a new client.
The right keywords for an industrial company are those buyers and partners use when looking for a supplier: the name of the process or product, materials, applications, certifications and, where relevant, the local area. They are found through keyword research that weighs search intent and competitors, and each one is assigned to a single page.
SEO product and process pages work when each one is dedicated to a single product or process, with one main keyword, a clear title, original copy explaining features, applications and certifications, internal links to related pages and a call to get in touch. The technical information is provided and checked by the company.
To make catalogues and technical sheets findable on Google it pays to organise them as website pages with descriptive copy, clear titles and URLs, links to the product pages and, where needed, downloadable PDFs with understandable names. That way buyers and search engines find the information, and the company can easily keep it up to date.