Which keywords should a fashion website or e-commerce store use?

The right keywords for a fashion website are the ones your customers really use

Keywords for a fashion website or e-commerce store are chosen through keyword research: we analyse the terms people use to search for garments, accessories, styles and occasions, assess their search intent and study how competitors rank. Then we assign each keyword to a single page, collection, category or product, so the pages on your website do not compete with each other and Google immediately understands which one to show.

Broad searches: categories

More generic searches, linked to a type of garment or accessory, are answered by category pages, with original copy explaining what the section contains.

Specific searches: products

People looking for a specific model, fabric or colour land on product pages, with carefully written titles, meta descriptions, URLs and image alt text.

Questions and inspiration: the magazine

Informational searches, such as how to style or care for a garment, are the territory of the magazine, which links articles to categories and products. It is part of our SEO content service.

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Keyword research

Want to know how your customers search for you?

We start with an SEO audit of your fashion brand's website and keyword research on your market.

SEO product pages for clothing need original copy, not taken from suppliers or catalogues, describing fabrics, fit, details and styling, with carefully written titles, meta descriptions, URLs and image alt text. Categories capture broader searches, product pages those for a specific item.

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With SEO for seasonal collections, keep the category pages that attract searches stable while updating their copy, and decide whether pages for products no longer available should be rewritten, merged or removed, always with the right redirects. That way the rankings you have earned are not lost every season.

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A magazine for a fashion brand answers customers' real questions, such as how to style a garment, how to care for it or how a collection comes to life, and gives your website new pages people can find, linked to categories and products. NewVisibility helps you plan topics, copy, photos and videos.

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With AIO for fashion brands: content that answers questions directly, orderly pages on collections, materials and stores, FAQs and structured data, and consistent information across your website. Nobody can guarantee a citation, but this helps ChatGPT and other artificial intelligence tools understand your brand better.

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Technical SEO for a fashion e-commerce store ensures Google reads a catalogue full of images and variants properly: speed, mobile version, category indexing and product structured data. On the websites it develops, NewVisibility works directly on the code, so copy and structure work together.

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