Zetacarton Website design for a cardboard packaging company in the province of Como
Website design for a cardboard packaging company in the province of Como Web
Website for a corrugated cardboard manufacturer
Zetacarton needed a new website. Our team chose to keep green, which has always been the signature colour of this company in the province of Como, while using black and white photographs.
It is a choice worth explaining, because it solves a typical problem of industrial packaging. Corrugated cardboard is a visually monotonous material: photographed in colour it produces identical beige images which, on a website, become noise rather than content. Black and white removes that monotony and brings out what really matters, namely the structure of the flute, the texture of the material and the scale of the plant.
The contrast with the corporate green, the only colour present, also creates a recognisable visual identity in a sector where websites all look alike. It is a graphic decision born of a concrete problem, not an aesthetic preference.
The structure organises the catalogue into seven families, from corrugated sheets and continuous fanfold board to regular slotted and die-cut boxes, from special packaging to solutions for recycling collection and medical waste, through to boxes and displays. Alongside the catalogue, the website describes the three-stage work cycle, design and development, processing and logistics, and devotes space to sustainability, a central theme for a recyclable material. The project is completed by a documents section, the sectors served and news.
Black and white as the solution to a real problem
Corrugated cardboard has a visual problem: photographed in colour it produces identical beige images which, on a website, become noise rather than content. That is why websites in this sector all look alike.
Switching to black and white removes the monotony and brings out what really matters: the structure of the flute, the texture of the material, the scale of the plant. Keeping the corporate green as the only colour then creates an instantly recognisable contrast. It is a graphic decision born of a concrete problem, not an aesthetic preference: those are the ones that work best.
NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you talk directly to the people working on your project, with no intermediaries, even after launch.
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NewVisibility, a communications agency in the province of Como, which handled the company's visual identity and website development.
Corrugated cardboard in sheets and continuous fanfold, regular slotted and die-cut boxes, special packaging, solutions for recycling collection and medical waste, and displays.
Because corrugated cardboard photographed in colour produces monotonous, indistinguishable images. Black and white brings out the structure, texture and scale of the plant.
Because it has always been the company's signature colour, and using it as the only colour on black and white images creates an instantly recognisable visual identity.
Packaging made with a die that cuts the cardboard into a specific shape, unlike regular slotted boxes, which have a standard construction.
Because cardboard is a recyclable material and the topic is central to the packaging choices of clients, who are increasingly attentive to the impact of packaging.
Yes, it is a field we work in, designing structures that organise large catalogues and showcase bespoke design capability.