Studio Dentistico Realini Website development for a dental practice in the province of Como
Website development for a dental practice in the province of Como Web
Website development for a specialist dental practice
For the website of Dr Realini's dental practice, an orthodontics specialist in Inverigo, our agency's developers used the colours of the practice's own logo and furnishings, which are relaxing and welcoming.
The colour choice is not decorative. In dentistry, and especially when addressing families, anxiety is the first barrier to overcome: a website that reflects the practice's real colours prepares patients for the environment they will find, narrowing the gap between expectation and reality.
The structure completely splits the path between treatments for children and treatments for adults, and in both cases each treatment has its own page. For younger patients, it ranges from orthodontics to prevention, from oral hygiene lessons to conservative dentistry; for adults, from orthodontics and hygiene to surgery and implants, prosthetics, periodontology and endodontics.
One element recurs in both paths and is significant: sedation with nitrous oxide, which has a dedicated page for both children and adults. It is the direct answer to the fear that leads many people to put off treatment, and addressing it explicitly in two different contexts means recognising that the way to explain it to a parent and to an adult patient is not the same. The website is completed by the video section, the team and pages on the practice's philosophy and technologies.
The same topic has to be explained in two different ways
Sedation with nitrous oxide appears twice on this website, once in the children's path and once in the adults' path. It is not repetition: it recognises that a parent worried about their child and an adult who has been putting off treatment for years have different fears and need to be reassured with different words.
It is the same principle that guided the choice of colours, taken from the practice's real logo and furnishings. In dentistry, anxiety is the first barrier, and a website that previews the environment patients will find narrows the gap between expectation and reality. These are details that influence the first booking more than any list of technologies.
NewVisibility was founded in 2013 from an idea of Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you speak directly with the people working on your project, with no intermediaries, even after it goes live.
Read our manifesto
NewVisibility, a web development agency in the province of Como, which handled the design and structure of the website for the practice in Inverigo.
Because they are two audiences with different fears and criteria. A parent weighs up aspects that differ from those of an adult looking for an implant.
Because each treatment corresponds to a specific question. Someone looking for information on orthodontics is not looking for periodontology, and vice versa.
Because it has to be explained differently to a parent and to an adult patient. The same treatment answers two fears that are not alike.
Because they preview the environment the patient will find. In dentistry, anxiety is the first barrier, and narrowing the gap between expectation and reality helps.
The branch of dentistry concerned with correcting irregularities in the position of the teeth and in the relationship between the dental arches.
Yes, it is a field we work in continuously across the Como and Brianza area, designing structures built around patients' real fears.