Studio Corti Website development for a firm in the province of Lecco
Website development for a firm in the province of Lecco Web
Website development for a building services design firm
A professional photo shoot is not enough to renew a company's online image: the images produced must become the foundation on which the website is built. That is exactly what our team did for Studio Corti, a firm specialising in the design of industrial and civil electrical systems.
The structure tackles a typical problem for technical firms: the breadth of services. Studio Corti does not do just one thing, it does twelve, and each is a specialism in its own right: industrial and civil design, design for large-scale retail, lighting projects, HVAC systems, fire prevention, instrumental inspections, classification of explosion hazard areas, procedures for low and medium voltage users, energy efficiency, photovoltaics, cogeneration and automation.
Compressing this list into a single services page would have been the most natural and the most costly mistake. Someone looking for an explosion hazard area classification or a medium voltage connection procedure is carrying out an extremely specific search, often driven by a regulatory deadline, and needs to find exactly that expertise.
Giving each service its own page means covering twelve distinct search queries instead of one generic one. The website is completed by sections on the firm's history and philosophy, the sectors served, its clients and completed projects. The website is bilingual, in Italian and English.
Twelve services are twelve different searches
A technical firm offering twelve specialist services tends to gather them on a single page, for the sake of order. It is the most natural mistake and also the most costly, because each of those services corresponds to a different search made by someone with a specific problem.
Someone looking for an explosion hazard area classification or a medium voltage connection procedure is often driven by a regulatory deadline: they are not browsing, they are looking for that specific expertise. Twelve stand-alone pages cover twelve queries; a single services page covers none. And the work started from the photographs, because an original image of the installations is worth more than any stock image.
NewVisibility was founded in 2013 from an idea of Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you speak directly with the people working on your project, with no intermediaries, even after it goes live.
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NewVisibility, a communication agency in the province of Como, which handled the photo shoot and built the bilingual website around the images produced.
The design of industrial and civil electrical systems, with twelve areas of specialisation ranging from fire prevention to photovoltaics.
Because each one corresponds to a specific search, often made by someone with a regulatory deadline to meet who is looking for exactly that expertise.
Periodic checks on installations required by regulations, which verify the correct operation and compliance of safety devices.
A mandatory technical assessment in environments where explosive atmospheres can form, which determines which equipment can be installed.
Because original images of the installations and the firm convey real expertise, while stock photographs make every technical website indistinguishable from the others.
Yes, it is a field we work in continuously, designing structures that give each of the firm's specialisms its own visibility.