Studio Cattaneo Website development for a company in Lomazzo
Website development for a company in Lomazzo Web
Website development for industrial robotic automation
NewVisibility was founded as an agency able to create websites and landing pages without pre-built templates, starting instead by listening to clients and their needs. For Studio Cattaneo we created an easy-to-use website, custom-built for a technically complex business.
The company works in industrial robotic automation, building production lines and special machines. It is a field where every order is different from the last and where there is no catalogue: what is sold is the ability to solve a specific production problem.
The structure distinguishes three areas of expertise: steel, robotics and sandwich panels. These correspond to different processes and client sectors, and keeping them separate allows each to compete for its own searches instead of being diluted into generic industrial automation.
The element that truly underpins credibility, however, is the case history section. In a market where every plant is custom-made, clients look for someone who has already solved a problem similar to theirs: a robotic cell for press tending or for handling glass sheets says far more than any description of capabilities. The website is completed by pages about the company, its services and a news section documenting trade fair appearances and awards. The website is bilingual, in Italian and English.
With no catalogue, completed cases are the argument
A company that designs robotic cells and special machines has no catalogue products: every order starts from a different production problem. This radically changes what the website has to do, because there is nothing to browse.
The only convincing proof is a case already solved. A robotic cell for press tending or for handling glass sheets tells a production manager far more than any list of capabilities, because it lets them recognise their own problem. That is why the case histories are given so much space.
NewVisibility was founded in 2013 from an idea of Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you speak directly with the people working on your project, with no intermediaries, even after it goes live.
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NewVisibility, a web development agency in the province of Como, which designed the bespoke website without starting from pre-built templates.
Industrial robotic automation for production lines and special machines, with expertise in steel, robotics and sandwich panels.
Because they correspond to different processes and client sectors. Keeping them together would dilute each one into a generic industrial automation offering.
To help clients recognise their own problem. In a market where every plant is custom-made, a case already solved is the strongest sales argument.
An automated workstation in which one or more robots carry out operations on a production line, such as press tending or material handling.
Because a technically specific business does not fit a structure designed for something else. Starting by listening makes it possible to build the website around real needs.
Yes, it is a field we work in continuously, designing structures that showcase expertise and completed cases instead of a catalogue that does not exist.