Website development for an architecture practice
Founded in 1983, Studio Architetto Bianchi stands out for its ability to range from renovation to new construction of residential and commercial buildings. For this client, our web agency created a deliberately essential website.
The structure is reduced to four sections: profile, activities, projects and contacts. For an architecture practice, this choice has a precise reason. People looking for an architect judge what they have built, not what they claim: the portfolio is not a section of the website, it is the website. Anything added around it risks drawing visitors away from what they came to see.
Each project therefore has its own page, with work covering the practice's full range: from the renovation of a home to that of a villa, from an office and showroom building to detached villas. This variety conveys versatility better than any list of skills, because it shows that the practice can handle different scales and uses.
One last consideration concerns longevity. A practice active since 1983 has worked through several generations of clients and several cycles of the construction market, and in a sector where people entrust someone with a major investment, that continuity is a matter of trust that a new practice cannot replicate.
For an architect, the portfolio is not a section
People looking for an architect judge what they have built. Not qualifications, not statements of method: the homes, the spaces, the finished work. That is why an architecture website with many sections almost always ends up drawing visitors away from what they came to see.
For Studio Architetto Bianchi we therefore kept the structure to four items and gave the projects their own pages. The variety of the work, from the renovation of a home to a commercial building, conveys versatility better than any list of skills: it demonstrates rather than asserts.
NewVisibility was founded in 2013 from an idea of Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you speak directly with the people working on your project, with no intermediaries, even after it goes live.
Read our manifesto
NewVisibility, a web agency in the province of Como, which designed and developed the website for the practice based in Cantù.
Architectural design, from renovation to new construction of residential and commercial buildings, with activity dating back to 1983.
Because people looking for an architect judge the projects completed. Adding sections draws visitors away from what they came to see.
Because each project has its own characteristics and makes it possible to show different scales and uses, conveying versatility in a concrete way.
A great deal, in a sector where clients entrust someone with a major investment. Continuity dating back to 1983 is an argument a new practice cannot replicate.
Projects, profile, areas of activity and contacts. The portfolio is what the decision is based on; everything else only serves to give it context.
Yes, we work with several professionals in the Cantù and Como area, designing websites where the structure puts the completed work in the foreground.