Website for a contract cosmetics manufacturer
For Sinerga, a company operating in the cosmetics and dermopharmaceutical industry, our agency built a website based on the corporate colours taken from the logo. On the home page we added a video presenting the company, an effective choice for an industrial business where plants and laboratories say more than any description.
The challenge of the project lies in the breadth of what the company does. Sinerga is not just a contract manufacturer: it develops and sells raw materials, carries out formulation research, handles regulatory affairs and produces the finished product. In the cosmetics supply chain, these activities usually belong to different companies.
The website makes this breadth clear through distinct areas. Raw materials, with catalogue products, bespoke solutions, formulation support and a distributor network. Research and development, divided into raw materials laboratory, molecular lab, finished product formulation and regulatory affairs. Contract manufacturing, with the production flow and capacity. And the corporate pages on history, mission, certifications and sustainability.
It is a structure that responds to different contacts: someone looking for an ingredient, someone looking for a formulation partner and someone looking for a manufacturer are not the same person, even when they work in the same client company. The website is bilingual in Italian and English and includes a reserved area with registration.
When a company covers the whole supply chain
Sinerga does things that in the cosmetics supply chain usually belong to different companies: it sells raw materials, carries out formulation research, handles regulatory matters and produces the finished product. It is a rare position, but on a website it risks becoming confusing.
That is why we separated the areas clearly. Someone looking for an ingredient, someone looking for a partner to develop a formula and someone looking for a manufacturer are not the same person, even when they work in the same client company. A website that mixes them forces everyone to filter out content that does not concern them, and in a technical market that time is not granted.
NewVisibility was founded in 2013 from an idea by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you talk directly to the people working on your project, with no intermediaries, even after launch.
Read our manifesto
NewVisibility, a web development agency in the province of Como, which designed the structure by business area and developed the bilingual website.
It operates in the cosmetics and dermopharmaceutical industry, offering raw materials, formulation research and development, regulatory support and contract manufacturing.
Because they address different contacts: someone looking for an ingredient, someone looking for a formulation partner and someone looking for a manufacturer have distinct needs.
It means the company produces cosmetic products on behalf of other brands, providing plants, formulation expertise and production capacity.
Because in an industrial business, plants and laboratories communicate more than any description. The video shows a production capacity that is hard to put into words.
To communicate the company's oversight of regulatory compliance, which in cosmetics and dermopharmaceuticals is a criterion for choosing a production partner.
Yes, it is an area we work in consistently, designing structures that respect the technical categories industry professionals think in.