Polispecialistico Meroni Website and landing pages for a dental clinic in Cantù
Website and landing pages for a dental clinic in Cantù Web
Website and landing pages for a dental clinic
Starting from a blank page, we designed and built the website of Polispecialistico Meroni, a dental clinic in Cantù, alongside a series of landing pages designed to increase user traffic to the website.
It is an important distinction, because a website and a landing page serve different goals. The website is for people who want to assess the clinic as a whole, browse the treatments, meet the team and understand how the practice works. The landing page, on the other hand, captures a specific need and turns it into a contact, without the distractions of full navigation.
The website structure separates treatments for adults from those for children, a choice that reflects an explicit focus on families. They are two paths with very different language, because a parent looking for a dentist for their child weighs criteria that differ from those of an adult looking for an implant.
Around the treatments, the website builds trust with pages on the facilities, technology, reliability and hygiene, the clinical cases section, patient testimonials and the team. The page on payment options deserves a special mention, as it openly addresses the cost of treatment: in dentistry this is the main barrier to access, and dealing with it explicitly removes a hesitation that often goes unspoken.
A website and a landing page do not do the same job
A website and a landing page are often confused, but they serve opposite goals. The website is for people who want to assess the clinic as a whole and need to browse; the landing page captures a specific need and turns it into a contact, removing every distraction.
Using them together, as we did for Polispecialistico Meroni, covers two different moments in the patient journey. And the page on payment options tackles the real barrier in this sector: the cost of treatment is the hesitation almost nobody voices, yet it holds back many bookings.
NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you talk directly to the people working on your project, with no intermediaries, even after launch.
Read our manifesto
NewVisibility, a web development agency in Cantù, which designed the website from scratch and created the dedicated landing pages.
The website is for assessing the clinic as a whole and involves navigation. The landing page captures a specific need and turns it into a contact, without distractions.
Because they are two audiences with different criteria. A parent looking for a dentist for their child weighs aspects that differ from those of an adult looking for an implant.
Because the cost of treatment is the main barrier to access in dentistry. Addressing it openly removes a hesitation that patients often do not voice.
To document real results. In dentistry, patients assess the outcome of treatment, and a documented case is more convincing than a description of technique.
A great deal when choosing a clinic. Together with the presentation of the team, they build the initial trust that leads someone to book their first appointment.
Yes. They are different, complementary tools: we design dedicated landing pages when a specific need has to be captured and converted quickly.