Website for a yacht interiors company
Perfetto Interiors is an Italian company specialising in bespoke furnishings for the yachting sector. For its website we worked on an elegant, functional design that expresses the quality and craftsmanship of its work.
The project is built to bring out the detail, because that is where everything is decided: the craftsmanship and fine materials used on yachts and luxury boats are the selling point, and a website that shows them poorly undervalues them. Images therefore carry design weight, not decorative weight.
The layout is clean and the content is organised intuitively, optimised for every device so that browsing is smooth, immersive and professional. Visitors must be able to scroll through the projects without friction, from the technical office desktop to a smartphone in the shipyard.
The result reflects the brand identity with a refined style and particular attention to user experience, built for a demanding international audience with an eye for detail.
When the product is the detail, the website is made of images
In bespoke yacht interiors, the work shows in the joints, in the wood species, in the way a piece of furniture follows the curve of a hull. These things cannot be described: either they are shown well or they do not come across. For Perfetto Interiors we therefore treated images as core content, building the layout around them instead of fitting them in afterwards.
The other question we asked ourselves was about who is looking. A yacht owner, a design studio or a shipyard arrive with different expectations but share the habit of assessing detail: browsing had to stay smooth and discreet, because any friction between the viewer and the photograph is a missed opportunity.
NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you talk directly to the people working on your project, with no intermediaries, even after launch.
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NewVisibility, a web development agency in Cantù, in the province of Como, which handled the design, structure and development of the website.
It is an Italian company specialising in bespoke furnishings for the yachting sector, with craftsmanship and fine materials for yachts and luxury boats.
To express the quality and craftsmanship of the work, bringing out every detail of the processes and materials used.
Because in bespoke work the value lies in the details of execution, which you recognise by looking. The layout is built around photographs of the projects.
Yes, optimisation for every device keeps browsing smooth and immersive even away from the desk.
A demanding international audience with an eye for detail: yacht owners, design studios and shipyards assessing a bespoke interiors supplier.
Yes. We work from Cantù, in the furniture district between Como and Brianza, and we often work with companies that sell made-to-order work.