Paparelli Company website development in the province of Como
Company website development in the province of Como Web
Website development for well screens and pipes
We created a new website for Paparelli, replacing a previous version that no longer reflected the company as it is today. The work started with a study of the target audience and keywords, but the most significant change concerns the structure.
The point is that the company does not make just one type of screen for just one use. The catalogue includes six distinct construction types, from wire-wrapped to slotted screens, from bridge-slot screens to the reversed version, through to solutions with a supporting column and multipack. And each can serve very different uses.
Hence the choice to build the website on two parallel axes. The first is the products, with a page for each screen type plus connections, accessories, special parts and glass beads. The second, which is the substantial new feature of this version, is the applications: water wells, geothermal wells, geotechnical wells, biogas collection, environmental remediation, water purification, filter candles and cartridges, industrial water treatment and cooling wells.
Nine fields of application mean nine different search questions, asked by people who have little in common: a drilling company, a geothermal system designer and a company running an environmental remediation project are looking for different things. Completing the journey is a screen selection guide, which explicitly covers material selection, slot sizing and types, and a section dedicated to in-house processing. The website is in Italian, English and French.
The same product serves markets that have little in common
A well screen can end up in a drinking water borehole, a geothermal system, an environmental remediation project or a biogas collection system. The product is similar, the clients are not: the language, the reference regulations and the way they search online all change.
The substantial new feature of this website is precisely the structure by application, alongside the one by screen type. Nine sectors mean nine entry points, each able to reach someone who would never have found a generic product page. And the screen selection guide completes the reasoning, because in these markets the client's problem is not finding a supplier but understanding what they need.
NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you speak directly with the people working on your project, with no intermediaries, even after launch.
Read our manifesto
NewVisibility, a web development agency in the province of Como, which studied the target audience, defined the keywords and designed the two-axis structure of the multilingual website.
Well screens and pipes in six construction types, plus connections, accessories, special parts and glass beads for completing boreholes.
Because the same screen serves very different uses. A drilling company, a geothermal designer and someone running a remediation project are looking for different things.
Water, geothermal and geotechnical wells, biogas collection, environmental remediation, water purification and industrial water treatment, filter candles and cooling wells.
To address the variables that determine the selection: material, slot sizing and construction type. A wrong choice compromises the installation.
Because it documents the in-house production capability, from cutting and punching to rolling and quality checks. In technical markets, this is part of the assessment.
Because well drilling and environmental applications are activities that extend beyond national borders. Italian, English and French cover the target markets.