Website for a design studio
Our agency designed the website for Noushaz Mahini, a design studio based in Rome, structuring it around easy navigation: the menu, divided into the main corporate pages, is easy to browse on both computers and mobile devices.
The structure is deliberately compact and reflects the way a creative studio works. The sections are profile, products, news, press and contact, and each serves a precise purpose without overlapping with the others. For a design studio, multiplying pages is almost always counterproductive, because it scatters attention across content that should stay focused on the work.
The element worth highlighting is the presence of two separate editorial sections, news and press. The first documents the studio's activity, from gallery exhibitions to the collections presented; the second gathers the press coverage. Keeping them separate is not pedantry: for a designer, talking about yourself and being written about by others are two different forms of credibility, and the second carries far more weight.
In an activity that lives on exhibitions and recognition, this approach turns the website into an orderly archive of the studio's professional path, which gallery owners, curators and potential clients can consult. The website is bilingual, Italian and English, in keeping with a field where the target audience is international.
Telling your own story and being written about are not the same thing
In a design studio, credibility is built in two very different ways: by telling the story of your own work and by being written about by others. Putting news and press coverage in a single section confuses the two and weakens the second, which is the one that matters most in the eyes of a gallery owner or a client.
That is why we separated them, and kept the overall structure very compact. For a creative business, multiplying pages is almost always counterproductive: it scatters attention across content that should stay focused on the work. Sizing the project to the client's reality is as much part of the job as building it.
NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you speak directly with the people working on your project, with no intermediaries, even after launch.
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NewVisibility, a web development agency in the province of Como, which designed the content structure and developed the studio's bilingual website.
A design studio based in Rome, creating products and objects, with a documented presence in exhibitions and galleries.
Because telling your own story and being written about by others are two different forms of credibility. Press coverage is external validation and carries far more weight.
Because in a creative studio, multiplying pages scatters attention. The content must stay focused on the work, which is what visitors want to see.
To build an orderly archive of the professional path, which gallery owners, curators and clients can consult when assessing a designer's career.
Because the target audience is international. Curators, galleries and clients abroad must be able to assess the work without language barriers.
Yes, we work with several professionals and studios in the sector, designing essential websites where the structure puts the work in the foreground.