Naturalis Website for a cosmetics company in Cesano Maderno
Website for a cosmetics company in Cesano Maderno Web
Website development for a cosmetic active ingredients company
Following an analysis of the market sector and its main competitors, and using the company's green brand colour, our agency designed the website for Naturalis, a dermocosmetics company based in Cesano Maderno.
What makes this project unusual is that Naturalis does not sell cosmetics: it sells the ingredients that cosmetics are formulated with. The visitor is therefore not a consumer but a formulator or product development manager, who assesses an ingredient on the basis of documented efficacy, compatibility and the origin of the raw material.
This shaped the structure. The catalogue separates active ingredients, which produce the effect on the skin, from functional ones, namely the natural emulsifiers, preservatives and solubilisers that make formulation possible. These are two categories that formulators never confuse, and lumping them together would have made the catalogue unusable.
Alongside the products, the website offers navigation by target, distinguishing solutions for women, men and teenagers, and gives ample space to the elements that support credibility in this sector: proprietary technologies, certifications, scientific publications and the sustainability of sources. There is also a reserved area with registration, the sales network and a section of in-depth articles. The website is in Italian, English and Chinese.
Selling ingredients is different from selling products
Naturalis does not sell cosmetics but the ingredients that cosmetics are formulated with. That difference changes everything, because the visitor is not someone looking for a cream: they are a formulator assessing documented efficacy, compatibility and the origin of the raw material.
Hence the distinction between actives and functionals, which formulators never confuse, and the prominence given to proprietary technologies, certifications and scientific publications. In a technical B2B market, credibility is not claimed, it is documented. Understanding who will read the site before designing its structure is the part of the work that determines whether the website works.
NewVisibility was founded in 2013 from an idea by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then, we have worked with over three hundred clients. We are a team on a human scale: you speak directly to the people working on your project, with no middlemen, even after the site goes live.
Read our manifesto
NewVisibility, a web development agency in the province of Como, which carried out the competitor analysis and designed the company's multilingual website.
Active ingredients and functional ingredients for new-generation cosmetics, intended for companies that formulate and manufacture dermocosmetic products.
Actives produce the effect on the skin; functionals such as emulsifiers, preservatives and solubilisers make formulation possible. They are distinct categories for formulators.
Formulators and product development managers at cosmetics companies, not end consumers. They assess technical documentation, compatibility and the origin of raw materials.
Because in a technical B2B market credibility is documented rather than claimed. Publications are the proof of an ingredient's stated efficacy.
To offer an application-led route alongside the technical one: anyone developing a line for a specific audience starts from the product's end user.
Yes. We design technical catalogues that respect the categories professionals think in, without simplifications that would compromise their usefulness.