Website for an animal nutrition company
The Mazzoleni Ireland website was built by our web development agency in the province of Como. The project concerns the Irish division of a business specialising in animal nutrition and livestock feed solutions, and it is entirely in English.
The structure works on two parallel keys, because this market brings together audiences with different needs. The first is species and sectors: ruminants, pigs, poultry and industry, each with its own page. This is how a farmer thinks, looking for solutions for the animals they raise rather than for a product category.
The second key separates products for farmers from those for the feed industry. These are two channels with very different volumes, conditions and technical expertise, and keeping them together would have forced both to wade through irrelevant information.
This framework is complemented by a production and innovation section, which presents the industrial capability, and a service area. The most interesting element, however, is the news section, used with an educational and technical angle: articles on calf feeding, how the rumen works and productive yield. In a sector where farmers make technical decisions, content of this kind builds authority and captures highly qualified informational searches.
A catalogue should be organised the way buyers think
In an animal nutrition company the catalogue can be ordered in many ways, but only one matches the customer's reasoning: the farmed species. A farmer is not looking for a type of feed, they are looking for a solution for their animals, and the website structure has to start from there.
Alongside this we added the distinction between farmers and the feed industry, because they are channels with different volumes and expertise. The project concerns the company's Irish division and is entirely in English: supporting a client in foreign markets too is part of what we do, with the same direct approach we use a few kilometres from home.
NewVisibility was founded in 2013 from an idea by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you talk directly to the people working on your project, with no intermediaries, even after the site goes live.
Read our manifesto
NewVisibility, a web development agency in the province of Como, which designed the catalogue structure and developed the English-language website.
Animal nutrition and livestock feed solutions, with products for both farmers and the feed industry.
Because a farmer looks for solutions for the animals they raise, not by product category. Ruminants, pigs and poultry have different nutritional needs.
Because they are channels with different volumes, commercial conditions and technical expertise. A single path would force both to read irrelevant content.
To build authority in a sector where the customer makes technical decisions. Articles on feeding and productive yield capture highly qualified informational searches.
Because the project concerns the company's Irish division, which addresses farmers and industry in the local market.
Yes. We build websites for foreign divisions and subsidiaries, keeping direct contact between the client and the developers, whatever the distance.