Website for a beach club
To be more visible in the vast world of the internet, the owners of Lido Verde asked NewVisibility to create a website with a completely renewed look and style. Our team designed a site with bright, vivid colours and simple navigation.
The project has one feature worth highlighting: the beach club is in Catania, while our agency is based in the province of Como. It shows that the way we work, with the client talking directly to the people who develop the site, holds up even across a distance of more than a thousand kilometres.
The structure separates two offers that share the same place but meet different needs: the beach club, with umbrellas, sunloungers and beach services, and the restaurant. Someone booking a day at the beach and someone looking for lunch with a sea view are making two separate decisions, and giving each its own section lets the lido present itself properly to both.
The colour choice follows a precise logic. The bright colours are not decorative: they communicate the kind of experience on offer in an instant, and on a site viewed on a phone just before leaving home, that immediacy is worth more than any text. The project is completed by a news section, used for seasonal offers, and an English version of the site, in keeping with a location with a strong tourist vocation.
A thousand kilometres do not change the way we work
Lido Verde is in Catania and our agency is in the province of Como. It is one of the projects that best demonstrates something we care about: a direct relationship between the client and the developers works at a distance too, because it removes the intermediate steps that usually complicate remote collaborations.
In terms of design, the main decision was to separate the beach club and the restaurant. They are two offers that share the same place but meet different needs, and someone looking for lunch with a sea view is not making the same decision as someone booking a day on the beach. We also kept the navigation simple, because a site like this is checked on a phone in a few seconds.
NewVisibility was founded in 2013 from an idea by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you talk directly to the people working on your project, with no intermediaries, even after the site goes live.
Read our manifesto
NewVisibility, a communications agency in the province of Como, which handled the complete renewal of the look and style of the beach club's website.
In Catania. The project was managed entirely remotely from our base in the province of Como, with no effect on the relationship with the client.
Because they meet different needs. Someone booking a day on the beach and someone looking for lunch by the sea are making two distinct decisions.
Because they communicate the kind of experience on offer in an instant. On a site checked on a phone just before going out, immediacy is worth more than text.
Traffic is concentrated in a few months and also depends on the weather. Speed and clarity matter more than depth of content.
Because the location has a tourist vocation and welcomes foreign visitors. The English version widens the audience without complicating management.
Yes. We handle projects throughout Italy and abroad, keeping direct contact between the client and the people who actually work on the website.