Website development for a metal fabrication company
Even for companies specialising in metal structures, such as Leoni Carpenteria, an online presence has become essential. The client chose our agency to create their new website, with the aim of showcasing a business that does not sell a product from a catalogue but rather a capability to deliver.
This nature of the business determined the central structural choice: rather than a list of services, the website outlines the work process, divided into three distinct phases: design, construction and assembly. This is the framework through which a client truly assesses a structural engineering firm, because each phase involves different skills, responsibilities and risks, and knowing that the supplier manages them all is the assurance they are seeking.
Alongside the process, the website highlights the company’s certifications, with a dedicated page. In steel construction, these are not a promotional feature but a requirement: they determine which projects the company is permitted to undertake, and anyone assessing a supplier for a load-bearing structure checks them before anything else.
The ‘Projects’ section rounds off the site, documenting completed works. For a company that builds to specification, this is the decisive proof, because a completed project demonstrates technical capability, site management and adherence to deadlines. The site is rounded off by pages on the company’s mission and history.
Those who build to plan are selling a process
A metal fabrication company does not have a catalogue: every project is different from the last. In this context, presenting a list of services tells the client little when they are choosing a supplier for a load-bearing structure.
Together with Leoni, we therefore built the website around the process, divided into design, construction and assembly. This is the framework through which the client truly assesses the company, because each phase involves different responsibilities, and knowing that the supplier oversees them all is precisely the assurance they are looking for. Alongside this are the certifications, which in this sector determine which projects can be undertaken.
NewVisibility was founded in 2013 based on an idea by Andrea and Luca, lifelong friends who had already been building websites for more than 20 years before giving themselves a name. Since then, we have worked with over three hundred clients. We are a team on a human scale: you speak directly to the people working on your project, with no middlemen, even after the site goes live.
Read our manifesto
NewVisibility, a web development agency in the province of Como, which designed the structure around the stages of work and developed the company's website.
It builds metal constructions and structures to project, covering the entire process from design to fabrication and on-site installation.
Because a company that builds to project has no catalogue. The client assesses its ability to oversee every stage, from design to installation.
Because in steel construction certifications determine which projects the company can work on. Anyone assessing a supplier for a load-bearing structure checks them first.
To demonstrate technical capability, site management and meeting deadlines. For those who build to project, a completed work is the most convincing proof.
Yes. Even in industrial B2B, supplier selection goes through an online check, and a company with no digital presence is ruled out before any contact.
Yes, it is an area we work in consistently across the region, designing structures that showcase process, certifications and completed projects.