Jos Beauty Website for beauty centres in Canton Ticino
Website for beauty centres in Canton Ticino Web
Website for a chain of beauty centres
For the Jos Beauty beauty centres, our agency team created a new, modern and highly functional website. Thanks to a dual menu, visitors have access to all the site's content, from the usual corporate pages to the full range of treatments.
The dual menu solves a real problem. The offer covers eight distinct areas, from basic to advanced beauty treatments, from massages to hairstyling, from beauty days to semi-permanent make-up, through to aesthetic medicine and permanent hair removal. Squeezing all this into a single menu together with the company pages would have made navigation unreadable; separating the two levels gives each room to breathe.
Operationally, the most important element is online booking. In a beauty centre, the appointment is the conversion: every step between an interested person and the booking is a client who puts it off and often does not come back. That is why the booking function can be reached from anywhere on the site, together with the promotions section, which is a constant acquisition lever in this sector.
The project also includes a centres page, to direct users to the most convenient location, a careers area and a section dedicated to affiliation, which reveals a franchise growth model. The site is bilingual, in Italian and English, a choice consistent with Canton Ticino.
When the offer is broad, navigation needs to be split
A beauty centre with eight treatment areas has a navigation problem that a traditional menu cannot solve: if the services sit alongside the company pages, the list becomes unreadable and the visitor gives up. The dual menu separates the two levels and gives both room to breathe.
The second focus is booking, which in this sector is the real conversion. Every step between interest and appointment is a person who puts it off and often does not come back: that is why the function can be reached everywhere, not just from the contact page. Design also means understanding where you lose the client.
NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a human-sized team: you talk directly to the people working on your project, with no intermediaries, even after launch.
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NewVisibility, a web development agency in the province of Como, which designed the dual-menu structure and developed the bilingual website for the beauty centres.
Basic and advanced beauty treatments, massages, hairstyling, beauty days, semi-permanent make-up, aesthetic medicine and permanent hair removal, in Canton Ticino.
Because the offer covers eight distinct areas. Squeezing them into a single menu together with the company pages would make navigation unreadable for visitors.
Because in a beauty centre the appointment is the conversion. Every step between interest and booking is a potential client who puts it off.
To grow the network through a franchise model, addressing operators interested in opening a centre with the company's brand and methods.
Because the context is international and clients are not only Italian speakers. An English version widens the audience without duplicating content management.
Yes, we work with several businesses in the sector between the province of Como and Canton Ticino, designing websites centred on booking and clear treatment information.