Website for a food products distributor
IWD Italy distributes ethnic products and international food on the Italian market. The website built by our web agency is easy for everyone to use and tailored to the client's requests: information is easy to find and the layout is responsive.
The central structural choice concerns the organisation of the catalogue, built around the brands represented rather than product categories. This is the right logic for a distributor, because whoever turns to a company of this kind, whether an ethnic food shop, a wholesaler or a food service operator, is almost always looking for the availability of a specific brand that their own customers ask for by name.
Alongside the brands, the catalogue also includes cross-cutting categories, from food and beverage to personal care, which let those without a particular brand in mind explore the range. The two keys coexist without excluding each other.
The most useful element commercially, however, is the news and promotions section. In food distribution, pricing initiatives are short-lived and constantly renewed: having a space to publish them independently, without going through the agency, turns the site into a working tool for the sales network instead of leaving it a static presentation. The site is bilingual, in Italian and English, consistent with an import business.
A distributor is found through the brands it carries
People looking for a food distributor hardly ever search for its name: they search for the availability of a brand their customers ask for. That is why with IWD Italy we built the catalogue around the brands represented, adding cross-cutting categories for those who prefer to explore the range.
The second focus concerns promotions. In distribution, pricing initiatives last a few weeks and are constantly renewed: if publishing them required technical work, the site would always lag behind commercial reality. Giving the client autonomy over that section is what turns a website into a working tool.
NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a human-sized team: you talk directly to the people working on your project, with no intermediaries, even after launch.
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NewVisibility, a web development agency in the province of Como, which designed the catalogue structure and developed the bilingual website tailored to the client's requests.
It distributes ethnic products and international food on the Italian market, representing several foreign brands, including in personal care.
Because people who turn to a distributor are looking for the availability of a specific brand, requested by name by their own customers, rather than a generic product category.
Yes, as an alternative key. They let those without a particular brand in mind explore the range, without replacing the main navigation by brand.
Because in distribution, pricing initiatives last a few weeks. If publishing them required technical work, the site would always lag behind.
Specialist shops, wholesalers and food service operators, who mainly assess availability, continuity of supply and commercial terms.
Yes. We design structures built around the way customers search, with promotional sections the company can update independently.