Il taglio giusto Website development for a butcher's shop in Cantù
Website development for a butcher's shop in Cantù Web
Website development for a butcher's shop with delicatessen
The staff at Il taglio giusto entrusted our agency's team with creating their new company website. Together we defined the features the site needed: simple and clear, so it could be easily browsed on any device thanks to responsive design, and fast and lightweight, so it would be better indexed by search engines.
The feature that really makes this website useful is the daily menu. A delicatessen changes its offer every day, and content like this only makes sense if the business can update it on its own, in a few seconds, without going through the agency. It is also why the site's lightness matters: people usually check it mid-morning, on their phone, to decide where to have lunch.
Alongside the delicatessen, the website tells the story of the whole supply chain, with sections on farming, the butcher's shop and the products on the shelves. It is a precise positioning choice: a butcher's shop that goes all the way back to the farm is communicating control over provenance, which is where this sector wins or loses customers' trust.
The project is completed by pages for the shops, located between Cantù and Mariano Comense, a section dedicated to the catering service, which opens a sales channel different from the shop counter, and a news section for holiday offers such as seasonal menus.
Content that changes every day must be in the client's hands
The daily menu is the feature that decides whether this website is useful or not. A delicatessen changes its offer every morning, and if it had to email the agency to update it, the content would be out of date before it was published. In cases like this, good design means making sure the client can do it alone, in a few seconds.
The other explicit request was a fast, lightweight website. It is not a technical whim: people check a delicatessen mid-morning, on their phone, while deciding where to have lunch. A slow website at that moment is a useless website. We are based in Cantù and have always worked with local businesses.
NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a human-sized team: you talk directly to the people working on your project, with no intermediaries, even after launch.
Read our manifesto
NewVisibility, a communication agency in Como, which designed and developed the new company website with responsive design and an updatable daily menu.
A butcher's shop and delicatessen with shops between Cantù and Mariano Comense, its own farming and a catering service for events and occasions.
The business can update it independently, in a few seconds. A delicatessen changes its offer every day, so the content must be publishable without intermediaries.
Because it is viewed on mobile, often mid-morning, by people deciding where to have lunch. A slow site loses the user at that moment, and speed also helps indexing.
Because it communicates control over provenance. In a sector where trust depends on the quality of the meat, tracing the supply chain is the most convincing argument.
To open a sales channel different from the shop, with volume orders and planned occasions that work differently from counter sales.
Yes, we work with several businesses in the Cantù and Como area, designing lightweight websites whose frequently changing content is easy to update.