Website development for a jewellery shop
To get known, and recognised, by the public, a business needs a functional, responsive website. That is what we did for Galessi, a high-end jeweller in the centre of Cantù: we conceived and built a website that tells their story and values and, above all, presents their watches and jewellery in the best possible way.
The website separates the two main worlds of the business, watches and jewellery, giving each its own space. They are two audiences that only partly overlap: those looking for a fine watch weigh up brand, model and technical features, while those looking for a piece of jewellery are guided by aesthetics and the occasion.
What sets the project apart, however, is the section dedicated to the workshop. For a jeweller, having an in-house workshop means being able to repair, alter and make pieces to measure, and it is what separates a shop from a reseller: giving it its own page turns a facility into proof of expertise, and reaches people looking for exactly that kind of service, often urgently.
Alongside it are the services section and pages on the history and values of the business. The website is responsive and SEO-optimised for better performance and user interaction, with particular attention to local search: for a shop in a town centre, being found by people searching in their area is the top priority.
The workshop is the expertise, not an add-on service
Many jewellers have an in-house workshop and mention it in a single line among their services. It is a missed opportunity, because it is precisely what distinguishes a shop from a brand reseller: the ability to repair, alter and make pieces to measure.
With Galessi we therefore gave the workshop its own page, which also captures a specific type of search: people who have a piece of jewellery to fix and are looking for someone who can do it. We are based in Cantù and have always worked with the businesses in the town centre: we know that for a shop, the game is played on local search and on being recognisable in its own catchment area.
NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name, and who now have more than 20 years of experience. Since then we have worked with more than three hundred clients. We are a team on a human scale: you speak directly with the people working on your project, with no intermediaries, even after launch.
Read our manifesto
NewVisibility, a web development agency in Cantù, in the province of Como, which conceived and built the responsive, SEO-optimised website.
Fine jewellery and luxury watches in the centre of Cantù, with an in-house workshop for repairs, alterations and made-to-measure pieces.
Because they are two audiences with different criteria: those looking for a watch weigh up brand and technical features, while those looking for jewellery are guided by aesthetics and the occasion.
Because it is what distinguishes a shop from a brand reseller. It also has a practical value: it reaches people looking for a repair, often urgently and with immediate intent.
It is the priority. A shop in a town centre lives off its catchment area, so being found by people searching locally is worth more than any national visibility.
Not necessarily. In the high-end segment, sales come through relationships and trying pieces on in the shop: the website serves to qualify the business and bring people to the shop window.
Yes, we work with several businesses in the Cantù and Como area, designing websites tailored to their customer catchment area and to local search.