Website development for a luxury classic furniture brand
Galimberti Lino is a classic-style furniture company operating in the elegance and luxury segment. The website built by our agency organises the offer around the concept of the collection, which in this sector is the key that both end customers and designers think in.
The collections are organised by room and type: dining rooms, living rooms, decorated living rooms, bedrooms, studies, chairs and armchairs, consoles, chaises longues and accessories. Alongside these, the catalogue includes a collection dedicated to pianos, a distinctive feature of the production, and above all a hospitality line.
The latter deserves attention because it points to a second market alongside the residential one. Hospitality means hotels, residences and accommodation facilities: volume orders, with specifications, timescales and contacts completely different from those of a private sale. Giving it its own collection within the catalogue makes it visible to those looking for it without confusing the residential audience.
The website also devotes three pages to the company story, divided into history, working method and showroom, and includes a catalogues area documenting the collections. There is a reserved area with registration for trade professionals who need non-public materials. The project is bilingual, Italian and English, in keeping with a classic furniture market that has well-established international outlets.
A hospitality line is a second market, not just an entry
In the Galimberti Lino catalogue, the hospitality line is the most revealing element. It is not a product variant: it is a distinct market of hotels and accommodation facilities, with volume orders, specifications and contacts that have nothing in common with the private customer.
Making it a visible collection within the catalogue, rather than mentioning it in a single line, means allowing anyone looking for a supplier for a hotel project to find it. We are based in Cantù, in the furniture district, and the distinction between residential and contract is one of the first things you learn working with these companies.
NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name, and who now have more than 20 years of experience. Since then we have worked with more than three hundred clients. We are a team on a human scale: you speak directly with the people working on your project, with no intermediaries, even after launch.
Read our manifesto
NewVisibility, a web development agency in the province of Como, which designed the collection structure and developed the company's bilingual website.
Classic-style furniture in the luxury segment, with collections for every room in the home, a line of pianos and a collection dedicated to hospitality.
Because in classic furniture, customers and designers think in terms of coherent rooms, not isolated pieces. The collection is the key to building a complete room.
The offer dedicated to hotels and accommodation facilities. It is a market distinct from residential, with volume orders, specifications and different supply timescales.
To give trade professionals access to non-public materials, separating what dealers and designers need from what is aimed at the end customer.
Because the segment has well-established international outlets. The English version allows foreign dealers and designers to evaluate the collections in their own language.
Yes, it is one of our main areas. We are based in Cantù, in the furniture district, and we are registered on the Lombardy regional list of incubators and accelerators for fashion and design.