Website development for a metalworking company
Fresart specialises in engraving, perforating and milling metals, combining craftsmanship with modern technologies, as the website's claim states. The company works mainly as a subcontractor, and this shaped the structure of the project.
Anyone looking for a metalworking subcontractor almost always starts from the process they need, not from the company's name. So we gave each of the six available technologies its own page: engraving, laser cutting, milling, waterjet, finishing and bending. Each page competes for a distinct search, which is the most effective way to be found by a purchasing department that has a drawing in hand and is looking for someone who can make it.
Alongside the technologies, the website offers a second key: the target sectors, namely furniture, special processing and subcontract processing. This distinction serves different audiences, because a furniture company looking for a partner for decorative components and an industrial client looking for production capacity evaluate different things.
The project is completed by a section dedicated to design and engineering, which in subcontracting is a concrete point of differentiation: it means the company does not simply execute a drawing it receives, but can step in upstream on the feasibility of the part. This is often what distinguishes a supplier from a mere executor.
A subcontractor is found by process, not by name
Anyone looking for a company to work metal on a subcontract basis almost never starts from the supplier's name: they start from the process they need, because they have a drawing to produce and must find someone with that technology. That is why, with Fresart, we gave each of the six processes its own page.
The other element we focused on is design and engineering. In subcontracting, the difference between a supplier and an executor lies in the ability to step in upstream, on the feasibility of the part. Giving it its own section communicates that difference to anyone deciding who to entrust the order to.
NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name, and who now have more than 20 years of experience. Since then we have worked with more than three hundred clients. We are a team on a human scale: you speak directly with the people working on your project, with no intermediaries, even after launch.
Read our manifesto
NewVisibility, a web development agency in the province of Como, which designed the process-based structure and developed the company's website.
Engraving, perforating and milling of metals, with a range of technologies that includes laser cutting, waterjet, bending and finishing, working mainly as a subcontractor.
Because anyone looking for a subcontractor starts from the technology they need. Separate pages make it possible to capture very specific searches instead of competing with a generic page.
They are two cutting technologies with different characteristics in terms of materials, thicknesses and edge finish. Anyone designing a part knows which one they need and searches for it by name.
Because a furniture company looking for decorative components and an industrial client looking for production capacity evaluate different aspects of the same supplier.
To communicate that the company can step in on the feasibility of the part, not just execute a drawing it receives. This is what distinguishes a supplier from an executor.
Yes. We design structures built around the available processes, because that is how purchasing departments search for and evaluate a potential supplier.