Website development for a road signage company
Eurostrade Segnaletica works on road markings, vertical signage and indoor signage, with a positioning summed up by the website's claim: quality professionals at the service of safety. The website built by our agency reflects the particular nature of this market.
The structure separates the three types of work, each with its own page. They are technically different jobs: road markings involve line marking on asphalt, vertical signage the installation of signs and supports, and indoor signage private spaces such as car parks and industrial areas. The clients also change, because the first two are aimed mainly at the public sector while the third largely concerns private companies.
What really sets this project apart, however, is the prominence given to certifications, which have a page of their own. In a sector that works on public contracts, certifications are not a promotional point but a requirement for taking part in tenders: a contracting authority looks for them before any other information, and making them immediately easy to find is a functional choice.
The project is completed by the news and projects section, which documents work on significant public works such as transport interchanges and cycle paths. In this market, a reference on a well-known project is worth more than any description of services, because it proves the ability to work to the required specifications.
When a certification counts for more than a page of text
In the signage sector, a significant share of the work comes from public contracts, and whoever assesses a supplier in that context looks for one thing first: whether it holds the certifications required by the specifications. It is information that decides eligibility, not likeability.
That is why, with Eurostrade, we gave certifications a standalone page instead of mentioning them in a paragraph of the About us page. The projects section, featuring recognisable public works, follows the same principle: it proves the ability to work to specification, which is exactly what a contracting authority wants to check.
NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you speak directly to the people working on your project, with no middlemen, even after the site goes live.
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NewVisibility, a web development agency in the province of Como, which designed the structure of the services and developed the company's website.
Road markings, vertical signage and indoor signage, working both on public contracts and for private companies in spaces such as car parks and industrial areas.
Road markings involve line marking on asphalt, vertical signage the installation of signs and supports, and indoor signage private spaces. The work, equipment and clients all change.
Because in public contracts they are a requirement for taking part in tenders. A contracting authority checks them before any other information about the supplier.
To prove the ability to work to specification. A reference on a recognisable project is worth more than any generic description of the services offered.
No. Indoor signage is largely aimed at private clients, for car parks, industrial areas and company premises, with different commercial logics.
Yes. We design structures that highlight certifications and references, because they are what eligibility depends on, even before any negotiation.