Website for a design furniture company
Durame is a company in Cantù that makes furniture, furnishings and homeware, combining traditional woodworking craftsmanship with design. The website built by our agency revolves around one precise choice: giving each product its own page.
This is not a given. Many furniture websites gather products into galleries or browsable catalogues, where each piece is just one image among many. Dedicating a page to every model, with its own name, means treating each product as a project in its own right: it is consistent with a design company, where a piece of furniture has a name and an author, and it brings a concrete benefit for search positioning, because each model becomes indexable content that can be searched for by name.
This approach is supported by the section dedicated to the designers, which completes the picture by attributing authorship of the projects. In a sector where perceived value also depends on who designed the object, making this link explicit strengthens both the product and the company.
The website also includes content linked to the Salone del Mobile, the event that marks the commercial year for a company in Cantù, a news section and links to the social media channels, which in design furniture are as important a discovery channel as organic search. The project is bilingual, in Italian and English, in line with a market that extends beyond national borders.
In design, every product deserves its own page
The choice to give every Durame model a dedicated page, instead of gathering them in a gallery, has both a cultural and a practical reason. Cultural, because in a design company a piece of furniture has a name and a designer, and treating it as an image in a grid diminishes its nature. Practical, because each page becomes content that can be searched for by name and rank in its own right.
We are in Cantù, in the furniture district, and we have always worked with companies that combine craftsmanship and design: we know that the Salone del Mobile marks the commercial year and that content also needs to be organised around that deadline. These are details you learn by living in the area, not by reading a brief.
NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with over three hundred clients. We are a team on a human scale: you talk directly with the people working on your project, with no intermediaries, even after launch.
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NewVisibility, a web development agency in Cantù, in the province of Como, which designed the catalogue structure and developed the bilingual website.
Furniture, furnishings and homeware, combining traditional woodworking craftsmanship with design, with a range of models each identified by its own name.
Because in a design company the product has a name and an author. A page of its own treats it as a project in its own right and becomes content that can be searched for by name.
To attribute authorship of the projects. In design furniture, perceived value also depends on who designed the object, so making the link explicit strengthens the product.
Because for a furniture company it is the event that marks the commercial year. Content linked to the fair captures a peak of attention that is highly concentrated in time.
A great deal, as a discovery channel. People looking for interior inspiration often start from images, so the link between the website and social media channels should be planned from the design stage.
Yes, it is our everyday context. We are based in Cantù and are listed on the Lombardy regional register of incubators and accelerators for fashion and design.