Website for a dermatologist
Dott. Enzo Berardesca is a physician and surgeon specialising in dermatology. For his website, our agency worked on a multifaceted professional profile that goes well beyond outpatient practice.
The structure separates three independent areas: clinical dermatology, aesthetic treatments and consultations, which correspond to three different needs. People looking for a diagnosis, people looking for a treatment and people looking for a qualified opinion are not the same audience, and keeping them separate lets each of them recognise themselves straight away.
Alongside the clinical areas, the site gives space to something that medical websites often overlook: documented authority. The press and media sections collect appearances and mentions in the media, while the blog hosts news and updates. For a specialist with a recognised profile, this material is not self-promotion; it is verifiable proof of a reputation built over time, and in terms of search positioning it keeps generating fresh content.
Another particular feature concerns the locations: the doctor sees patients in several places, and the site dedicates a specific section to this information. It is a practical but decisive detail, because for a patient being able to reach the specialist is often the first criterion of choice, even before expertise.
For a specialist, authority must be verifiable
On healthcare professionals' websites, reputation is almost always asserted in words. With Dott. Berardesca we took the opposite route, giving the press and media sections a structural role: media appearances are verifiable proof, and they are worth far more than any claim of expertise.
The second useful choice concerns the locations. A professional who sees patients in several places needs to make that information immediate, because for a patient accessibility is often the first criterion of choice, even before the specialisation. These are practical details that affect bookings more than many aesthetic decisions.
NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends with more than 20 years of experience building websites. Since then we have worked with over three hundred clients. We are a team on a human scale: you talk directly with the people working on your project, with no intermediaries, even after launch.
Read our manifesto
NewVisibility, a web development agency in the province of Como, which handled the design, the structure of the practice areas and the development of the website.
Because they correspond to three different needs. People looking for a diagnosis, an aesthetic treatment or a qualified opinion are not the same audience.
To make authority verifiable. Appearances and mentions in the media are concrete proof, far more solid than a claim of expertise.
Because it keeps generating fresh content that helps search positioning, and lets the specialist address current topics within their field of expertise.
With a dedicated section that makes them immediately easy to find. For patients, accessibility is often the first criterion when choosing a specialist.
Distinct practice areas, a verifiable professional profile and immediate contact details. Everything else is useful only if it does not get in the way of these three paths.
Yes, it is an area we work in on an ongoing basis, designing websites that are understated, clear and easy to update on the editorial side.