Directalab E-commerce development for a company in Milan
E-commerce development for a company in Milan Web
E-commerce website for a dermocosmetics company
DirectaLab is a company that develops innovative, high-quality cosmetics backed by its own dermocosmetic research centre. Our agency was entrusted with building its online sales platform, developed on Magento.
The most important structural choice concerns how the catalogue is organised. In cosmetics e-commerce, products are often sorted by line or by brand, but that approach assumes the customer already knows the range. People who land on a dermocosmetics website, however, almost always start from a need: hydration, facial anti-ageing, cleansing, sun care, hair, body, instant effect. So we built the catalogue around those categories, alongside the specialist sections and the supplements.
It is a difference that shows in conversions, because it shortens the path between the problem that brings someone to the site and the product that solves it. Gift sets and a high-tech section round out the range, catering for gift purchases and the most advanced treatments.
On top of the catalogue, the site includes the features of a mature e-commerce: a customer area with registration, wish list, cart and checkout, plus advanced search. The corporate part is far from secondary, though: the sections dedicated to the company, the research centre and the protocols support its scientific credibility, which in dermocosmetics is the real reason people buy.
Organising a catalogue the way buyers think
In dermocosmetics, most e-commerce sites sort products by line, taking for granted that the customer already knows the range. But people who come to a site like this start from a specific need, not from the name of a collection. With DirectaLab we built the catalogue around those needs, shortening the distance between the problem and the product.
The second choice was not to treat the corporate pages as filler. In a sector where customers judge scientific seriousness before price, the research centre and the protocols are sales arguments in every sense, and should be designed as such instead of being relegated to a generic About us page.
NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends with more than 20 years of experience building websites. Since then we have worked with over three hundred clients. We are a team on a human scale: you talk directly with the people working on your project, with no intermediaries, even after launch.
Read our manifesto
NewVisibility, a web development agency in the province of Como, which designed the catalogue structure and developed the online sales platform on Magento.
It develops and produces high-quality cosmetics backed by its own dermocosmetic research centre, with a range that also includes supplements.
Because people looking for a dermocosmetic product start from a need, not from the name of a line. Categories such as hydration or anti-ageing shorten the path to purchase.
Because in dermocosmetics the reason to buy is scientific credibility. The pages on research and protocols support sales as much as the product pages, if not more.
It lets customers save products they are considering. In a sector where purchases are often carefully weighed, it reduces the risk of interest being lost between one visit and the next.
Because it natively handles large catalogues with many categories and variants, and offers a customer area, wish list and advanced search without having to develop them from scratch.
Yes. We design online sales platforms, taking care of both the catalogue structure and the content that supports the brand's credibility.