Website for a manufacturer of semi-finished products for upholstered furniture
Dall'Ozzo is a leading company in the field of semi-finished products for upholstered furniture, and it chose our web development agency in the province of Como for its new corporate website.
The goal was to enhance the company's identity and make its expertise in designing and managing industrial production immediately recognisable. The audience is B2B: people who already know what they are looking for and have little time to find it. Every design decision was made with them in mind.
The website is responsive, modern and essential, and can be browsed on any device. The design is clean and professional, chosen to convey solidity, precision and attention to detail, the values that have always defined the brand. In a market built on ongoing supply relationships, the look of the website is itself a statement of reliability.
The structure rests on three elements: a clear overview of the services and products on offer, a section dedicated to the company's production approach and know-how, and a content architecture designed to lead customers quickly to the information that matters most to them. The result is a tool that reflects the soul of the company: practical, specialised and tied to the quality of Made in Italy.
In industrial B2B, taking away is worth more than adding
A purchasing manager assessing a supplier of semi-finished products does not visit a website to be surprised. They already know what they need and want to understand within seconds whether they have found the right company. In cases like this the most useful work is subtraction: fewer effects, fewer steps, a clean design that does not get in the way of the information.
For Dall'Ozzo this meant building the content architecture before the design, deciding the order in which services, products and production approach should be presented. In a sector built on ongoing supply relationships, know-how carries as much weight as the catalogue: it is what tells you whether a supplier will also be able to handle a non-standard order.
NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with over three hundred clients. We are a team on a human scale: you talk directly with the people working on your project, with no intermediaries, even after launch.
Read our manifesto
NewVisibility, a web development agency in Cantù, in the province of Como, which handled the design, graphics and development of the corporate website.
Semi-finished products for upholstered furniture, with expertise in designing and managing industrial production.
A B2B audience: furniture companies and technical contacts assessing a supplier for ongoing supply.
Because it has to convey solidity, precision and attention to detail. On an industrial website, a clean layout communicates reliability better than any effect.
An overview of services and products, a section dedicated to the company's production approach and know-how, and a content architecture built to reach the most relevant information straight away.
Yes, it is responsive and adapts to any device, including mobile use on the factory floor or at a trade fair.
Yes, it is an area we work in continuously, designing structures built around the way a B2B customer searches for and assesses a supplier.