Concept Software Corporate website development in the province of Como
Corporate website development in the province of Como Web
Website development for a business management software company
For Concept Software our web development agency designed and developed the new website, with the goal of making navigation simple and intuitive and offering clear content on the products and services offered. The work started upstream, with the logo redesign carried out by our graphic design team.
From that redesign we derived the colours and lines used to give consistency to the entire interface. All the illustrations on the website were created in-house by our agency, and this is not a point of pride but a design necessity: management software is an intangible product that cannot be photographed, and without its own visual language a website of this kind inevitably ends up with stock images of smiling people in front of a computer.
The structure clearly distinguishes the two management solutions offered, each with a dedicated page, alongside the services section, which includes business consultancy. It is an important separation, because a software house sells product and expertise together, and the client needs to understand where the licence ends and the support begins.
On the operational side, the website integrates two functions for existing clients: a reserved area and remote assistance, which allows the technician to connect remotely. The project is completed by the corporate pages on history, team and mission, the section dedicated to clients, which in this sector is the most convincing reference, and a news section on module developments.
How to show a product that cannot be photographed
Management software cannot be photographed. That is why software house websites all look alike: interface screenshots and stock images of meetings. With Concept Software we avoided this route by creating all the illustrations in-house, starting from the logo redesign and deriving colours and lines for the entire interface.
Being able to do so depends on how we are organised: the graphic design team and the development team work together from the start, so the visual identity and the website structure are born together instead of chasing each other. It is also why the result stays consistent from the product pages through to the reserved area.
NewVisibility was founded in 2013 from an idea by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you speak directly with the people working on your project, with no intermediaries, even after launch.
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NewVisibility, a web development agency in the province of Como, which handled the logo redesign, the original illustrations, and the design and development of the website.
It develops and distributes customised business management software for companies, complementing its products with business consultancy and technical support for clients.
With its own visual language. Management software cannot be photographed, so without original illustrations the website inevitably ends up with the same stock images all competitors use.
Because the logo defines the colours and lines that then govern the entire interface. Working on the brand first avoids building a consistent website around an identity that is not.
To give existing clients access to content and tools that do not concern general visitors, separating commercial communication from operational support.
The ability for the technician to connect remotely to the client’s computer to solve a problem. Making it reachable from the website reduces response times.
Because in business management software, references are the strongest sales argument. Knowing which companies already use the solution is worth more than any list of features.