Website development for a textile converter in Como
Colour's company is a textile converter based in Como, a point of reference in printing high-quality fabrics for high fashion, fashion design and fine furnishings. It works in the heart of the Como textile district, where the area’s craft tradition meets cutting-edge printing technologies.
The company’s audience is made up of fashion houses, designers and international brands, and for each of them the work is different: exclusive products and bespoke customisation, not a catalogue to browse. A website addressing clients like these does not have to sell a product; it has to show the level of execution its owner is capable of.
That is why our team of developers and designers created a fully bespoke website, built around the brand’s identity rather than adapted to an existing template. Navigation is intuitive and elegant, designed to guide visitors without ever getting in front of the fabrics.
The project was set up with SEO in mind from the start, because a converter working with international clients must also be found by those who do not yet know its name.
Those who work to measure cannot have a catalogue website
A converter does not sell a finished product: it sells the ability to execute what a client brings. It is a difference you see immediately on a website, because the product grid, which elsewhere is the simplest solution, here tells the wrong story. With Colour's company we chose a structure built on the brand and its processes, as bespoke as the work it describes.
We are in Cantù, a few kilometres from Como, and the textile district is a context we know: we know that people looking for a supplier in this sector often come from outside Italy and first of all assess the level of execution. Hence the decision to set up the project with SEO in mind from the very first page, instead of postponing it until after launch.
NewVisibility was founded in 2013 from an idea by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you speak directly with the people working on your project, with no intermediaries, even after launch.
Read our manifesto
NewVisibility, a web development agency in Cantù, in the province of Como, with its own team of developers and designers.
It is the company that takes raw fabric and turns it into a finished product, handling printing and finishing. Colour's company specialises in printing high-quality fabrics.
Fashion houses, designers and international brands in high fashion and fashion design, as well as fine furnishings, with exclusive products and bespoke customisation.
Because the company works to order and not from a catalogue: a ready-made structure would have conveyed a standard offer, which is not what Colour's company provides.
Yes, the website was set up with SEO in mind from the design stage, to reach international clients who do not yet know the brand.
Because it is the context in which the company operates: the area’s craft tradition and cutting-edge printing technologies are two selling points, and the website highlights them.
Yes. We work from Cantù, within the district between Como and Brianza, and continuously support companies that sell processes rather than list-price products.