Cml New Finishing Corporate website development in the province of Monza and Brianza
Corporate website development in the province of Monza and Brianza Web
Website development for a painting systems company
Our web development agency created a new website for CML New Finishing, a company in the province of Monza and Brianza specialising in painting systems and robots for doors and windows. The project started from a renewed look, the result of the corporate identity study carried out by our graphic design team.
The preliminary phase was an analysis of the market sector and the main competitors, which guided the visual and structural choices. Based on the company colours, blue and grey, our developers designed a website built for easy navigation, with a menu structured around the main corporate pages.
The catalogue is organised by machine family, which in industrial plant engineering is the right key: painting robots, flow coating machines, handling systems, and management software and controls. These are four categories corresponding to four distinct purchasing decisions, and the presence of software alongside the machines signals that the company sells a complete system rather than individual units.
Alongside the catalogue, the website includes a services section, a news section and a video section, the latter particularly effective in a sector where the way a painting robot works is far better understood by seeing it in action than by reading its description. There are also in-depth pages dedicated to specific topics and products, such as systems for window and door frames or a single robot model. The website is available in five languages: Italian, English, French, German and Spanish.
An industrial website starts from the image, not the pages
With CML New Finishing we did not start from the website structure but from the corporate identity, studied by our graphic design team after an analysis of the sector and the main competitors. In an industrial market where companies look alike in their communication, understanding how others appear is the prerequisite for deciding how to appear.
On the structure side, the most useful choice was the video section. A painting robot is a complex machine: describing it takes paragraphs, showing it in operation takes thirty seconds. Giving the videos their own section instead of relegating them to the bottom of the product sheets is the kind of decision that comes from asking how a client really evaluates a system.
NewVisibility was founded in 2013 from an idea by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you speak directly with the people working on your project, with no intermediaries, even after launch.
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NewVisibility, a web development agency in the province of Como, which handled the corporate identity study, the website design and the development of the multilingual version.
It manufactures painting systems and robots for doors and windows, with flow coating machines, handling systems and control software, and also offers design consultancy.
Because in an industrial market companies tend to communicate in the same way. Understanding how others appear is the prerequisite for building a recognisable visual identity.
Because each one corresponds to a distinct purchasing decision. A client evaluating a robot and one looking for a handling system have different needs and budgets.
To show how complex machines work. A painting robot is far better understood by seeing it in action than by reading a technical description several paragraphs long.
Because the company targets foreign markets. Italian, English, French, German and Spanish cover the main reference countries for the window and door sector in Europe.
Yes. Our graphic design team works on visual identity and the website is designed accordingly, so that colours and visual language are consistent across all materials.