Website development for video surveillance and security systems
CB Smart Technology is a company specialising in video surveillance systems, intrusion detection, automation and home automation solutions, operating throughout Lombardy, with bespoke solutions for homes, businesses and industrial settings. For CB Smart Technology our communication agency handled the design and development of the new website, placing the needs of the end customer at the centre.
The design challenge stems from the fact that the same technology serves very different contexts. A video surveillance system for a flat and one for an industrial warehouse share the same principles but not the budget, the scale or the sales language. Presenting only the technology catalogue would have left visitors to work out for themselves whether a solution was right for them.
So we built the website on two parallel ways in. The first is by product: intrusion detection, video surveillance, access control, home automation and artificial intelligence applied to video analytics. The second is by sector: residential, commercial and industrial, so that each audience finds a path designed for its own context.
The journey ends with the projects section, which documents the systems actually installed, from intelligent video analytics integrated with alarms to video surveillance and intrusion detection systems in specific facilities. In the security sector this is the most effective proof, because customers look for someone who has already solved a problem similar to theirs. The services section and contacts complete the project.
Those who sell security sell solutions, not devices
With CB Smart Technology the decisive choice was not to stop at the technology catalogue. People looking for a security system almost always start from their own context — the home, the shop, the warehouse — and only then get to the technology. Building a second axis by sector means meeting customers where they are, instead of asking them to translate their problem into a product category on their own.
The projects section completes the reasoning: in the security sector customers buy trust, and a system already installed in a context similar to theirs is worth more than any data sheet. These are decisions that come from understanding how sales work in that market.
NewVisibility was founded in 2013 from an idea by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you speak directly with the people working on your project, with no intermediaries, even after launch.
Read our manifesto
NewVisibility, a communication agency in the province of Como, which handled the design and development of the new website, placing the needs of the end customer at the centre.
Video surveillance systems, intrusion detection, access control, automation and home automation, with bespoke solutions for homes, businesses and industrial settings throughout Lombardy.
Because the same technology serves different contexts. A system for a flat and one for a warehouse share the same principles but not the scale, budget or sales language.
To demonstrate expertise through real cases. In the security sector customers look for someone who has already solved a problem similar to theirs, more than at any technical description.
An evolution of video surveillance in which the system does not just record but interprets images, recognising relevant events and reducing false alarms.
Because each one corresponds to a distinct search query. Separate pages make it possible to rank for several specific queries instead of competing with a single generic page.
Yes. We design websites that give space both to the technical catalogue and to completed projects, because in these sectors concrete references are the main sales argument.