Bema Giardini Website development for a garden company in Erba
Website development for a garden company in Erba Web
Website development for a garden design company
Once the professional photo shoot was done, the images needed the right place to be shown: that is how the Bema Giardini company website came about. Our development team built it using the photographs as backgrounds and picking up the colours of the logo, so that the site would be consistent with the company's entire image.
In this sector it is the only sensible choice. A garden is not described, it is shown: no text conveys the look of a lawn, a path among the roses or an irrigation system as well as a well-taken picture. Having your own photographs instead of stock images completely changes the credibility of a company of this kind.
The structure separates the four services into independent paths: garden design, garden construction, maintenance and irrigation systems. Alongside these sits an area dedicated to event and trade fair installations, a distinct branch with a completely different audience, and a projects section that works as a portfolio.
The latter is the most interesting part from an SEO point of view: every completed job becomes a piece of content in its own right, from the floral decorations for a villa wedding in the province of Como to the trade fair installations at the Salone del Mobile. These pages capture very specific searches and demonstrate rather than claim. The site is responsive, serves images in WebP and the copy is written with SEO in mind.
First the photographs, then the website that hosts them
The Bema Giardini project started with a photo shoot we produced, and the website came afterwards, as a place built around those images. It is a sequence we can afford because photography, graphic design and development live in the same team: the shots are conceived from the outset for the spaces in the layout, not adapted after the fact.
This is not an organisational detail. In a sector where the result is visual, the difference between your own photographs and stock images is the difference between demonstrating and claiming. That is why we gave the projects portfolio the space of a proper section, with a page for every completed job.
NewVisibility was founded in 2013 from the idea of Andrea and Luca, lifelong friends who had already been building websites for more than 20 years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you speak directly with the people working on your project, with no intermediaries, even after launch.
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NewVisibility, a communications agency in the province of Como, which handled the professional photo shoot, the website design, the responsive development and the SEO-oriented copy.
Garden design, construction and maintenance, irrigation systems and floral decorations for events and trade fairs, based in the Erba area in the province of Como.
Because a garden is not described, it is shown. Images of work actually carried out demonstrate the quality of the result, whereas a stock photo proves absolutely nothing.
It turns every completed job into a standalone piece of content. From an SEO point of view, these pages capture very specific searches, by type of work and by location.
Because designing a garden, maintaining it or installing an irrigation system are different requests. Separate pages help users and make it possible to rank for more searches.
Yes, they have a dedicated section because they address a completely different audience: weddings, villas and trade fair events have timescales, budgets and contacts that differ from private gardening.
Yes. Photography and web development live side by side in our team, so the shots are conceived from the outset for the spaces in the layout instead of being adapted after the design stage.